Podcast feature: Storyfolk x True Business Stories Podcast
At Storyfolk, we believe in the power of storytelling so when True Business Stories invited us to share ours on their podcast, we knew it would be a good fit. Hosted by Bill Winter and Mark Edmonds, this podcast delves into the journeys of business leaders—the challenges, triumphs, and defining moments that shape their success. […]
Celebrating Community Impact: Storyfolk’s Role at the Geelong Small Business Festival 2024
As the Geelong Small Business Festival 2024 draws to a close, this year’s event has showcased the remarkable strength of community and the power of shared knowledge. At Storyfolk, we are proud to have contributed to this celebration, reaffirming our dedication to using our expertise to support and elevate our local community. A Milestone Year […]
Storyfolk x Geelong Small Business Festival hosting in-person event “Storytelling for Brands”
We’re excited to announce our collaboration with the Geelong Small Business Festival to offer a bespoke, free workshop open to the community “Storytelling for Brands.” Designed for businesses and organisations aiming to harness the power of storytelling, this workshop will help you understand how to drive business growth and forge meaningful connections with your audience. […]
From Factories to Future: Learnings from Geelong’s Economic Transformation through ‘Skilling the Bay’
Geelong, nestled southwest of Melbourne in Victoria, Australia, embodies a resilient spirit shaped by its renowned industrial heritage and vibrant arts community. Geelong is known for many things, from the invention of the hills hoist, the clothesline, the birthplace of fashion retailers “Target” and “Cotton On”, a rich sporting history with the Geeong Football Club […]
Empathy & Expertise: Sarah Gross & Tara Hurster Decode the Creative Journey for NNC
Sarah Gross, our very own brilliant Creative Director at Storyfolk, is back by popular demand for Never Not Creative’s renowned “Asking For A Friend” series. This isn’t your typical conversation—it’s a deep dive into the creative psyche, tearing down barriers and addressing questions most are afraid to ask. Guiding the Creative Journey with Thoughtful […]
Co-Design in Rebranding: Empathy & Impact, interview with Mumbrella ft. CEO Leanne Beagley PhD.
Last week, our founders, Cass Mackenzie and Sarah Gross, along with the CEO of the National Centre for Action on Child Sexual Abuse, Leanne Beagley, sat down for an enlightening interview with Mumbrella. They delved into the significant role that co-design played in the recent rebranding success of the National Centre, emphasising the importance of […]
Women in Melbourne Design Week: Our ‘Creative Sheroes’ Feature
We are incredibly proud that our founders Cass Mackenzie and Sarah Gross have been recognised as ‘Creative Sheroes: Women Driving Change’ as part of Melbourne Design Week 2022, an initiative of the Victorian Government in collaboration with National Gallery of Victoria. There was an all-star line-up of talented and inspirational women. ‘Creative Sheroes’ is the […]
Purpose-Driven Design Agency: Mavens Interviews Storyfolk Founders
Our founders Cass Mackenzie and Sarah Gross were invited to participate in The Mavens interview series, championing exceptional women in advertising and media. A short snippet from the interview: There’s a new breed of agency on the horizon and two female founders are at the forefront of this change. Introducing Storyfolk, a purpose-driven design agency partnering with like-minded brands who […]
Empathy in Design: Workshop for Melbourne International Design Week
Empathy in Design: Storyfolk Partners with the Gordon TAFE and NGV for Melbourne International Design Week Workshop. Empathy is a driving force that shapes both the world of design and our everyday lives. At Storyfolk, we firmly believe in the profound impact of empathy, which is why we were honoured to be invited to participate […]
Empowering Melbourne Women in Graphic Design: The Flossi Files Interview
Our Creative Director Sarah Gross recently had an insightful conversation with The Flossi Files, delving into the world of Melbourne women in graphic design, life at Storyfolk, and our commitment to empowering the next generation of female creatives. “We feel proud that we can lead by example to help shape the industry for the next […]
