Empathy & Expertise: Sarah Gross & Tara Hurster Decode the Creative Journey for NNC

Expertise in creative journey and empathy in design, a conversation for Never Not Creative

Sarah Gross, our very own brilliant Creative Director at Storyfolk, is back by popular demand for Never Not Creative’s renowned “Asking For A Friend” series. This isn’t your typical conversation—it’s a deep dive into the creative psyche, tearing down barriers and addressing questions most are afraid to ask.   Guiding the Creative Journey with Thoughtful […]

Women in Melbourne Design Week: Our ‘Creative Sheroes’ Feature

Creative sheroes exhibition logo highlighting Women in Melbourne Design Week

We are incredibly proud that our founders Cass Mackenzie and Sarah Gross have been recognised as ‘Creative Sheroes: Women Driving Change’ as part of Melbourne Design Week 2022, an initiative of the Victorian Government in collaboration with National Gallery of Victoria. There was an all-star line-up of talented and inspirational women. ‘Creative Sheroes’ is the […]

Purpose-Driven Design Agency: Mavens Interviews Storyfolk Founders

Storyfolk founders Cass and Sarah in their Purpose-Driven Design Agency located in Melbourne

Our founders Cass Mackenzie and Sarah Gross were invited to participate in The Mavens interview series, championing exceptional women in advertising and media. A short snippet from the interview: There’s a new breed of agency on the horizon and two female founders are at the forefront of this change. Introducing Storyfolk, a purpose-driven design agency partnering with like-minded brands who […]

Empathy in Design: Workshop for Melbourne International Design Week

artwork by Tibor Novak and title reading Empathy in design

Empathy in Design: Storyfolk Partners with the Gordon TAFE and NGV for Melbourne International Design Week Workshop. Empathy is a driving force that shapes both the world of design and our everyday lives. At Storyfolk, we firmly believe in the profound impact of empathy, which is why we were honoured to be invited to participate […]

Empowering Melbourne Women in Graphic Design: The Flossi Files Interview

Our Creative Director Sarah Gross recently had an insightful conversation with The Flossi Files, delving into the world of Melbourne women in graphic design, life at Storyfolk, and our commitment to empowering the next generation of female creatives. “We feel proud that we can lead by example to help shape the industry for the next […]