Journal

Curated thoughts, projects and interviews.

Australian Deaf Census infographic design by Storyfolk, recognised with three Gold awards for accessible data visualisation and systems social design.

Award-Winning Infographic Design for the Australian Deaf Census

•

02/09/2026

Storyfolk founders Sarah Gross and Cass Mackenzie featured in Designfully celebrating women in the design industry

Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women

•

13/08/2026

The Design Domino Effect: how a design agency Melbourne can drive innovation, inclusion, sustainability and regional impact across Geelong, the Bellarine and Surf Coast.

Designing Australia’s Future: How Geelong Can Lead a Nation-Wide Design Movement

•

13/08/2026

Storyfolk founders Cass and Sarah featured in a Gordon TAFE insight story, showcasing our Geelong-based design agency and approach to creative, purpose-driven design.

From Geelong to the world stage

•

01/08/2026

Great annual report design brings together strategy, storytelling, data and design to transform organisational achievements into clear, engaging stories of impact.

Annual reports that tell stories, build trust and show impact

•

22/07/2026

Stakeholder Communication: Why Peak Bodies Struggle to Translate Policy for the Public

•

22/07/2026

Gender and Disaster wins gold at the Melbourne Design Awards

Storyfolk x Gender and Disaster Australia win Gold at the Melbourne Design Awards 2026

•

09/07/2026

Brand Consultancy With Purpose | Brand Kitchen by Storyfolk

•

30/05/2026

A strategic branding framework showing how clarity, credibility and connection drive adoption, reinforcement and influence across policy and stakeholder ecosystems.

Designing for Influence: How Brands Shape Policy and Systems Change

•

23/03/2026

Illustration of a creative woman with data highlighting mental health and anxiety increase

Supporting Mental Health in the Creative Industry: A Call to Action from Storyfolk

•

25/02/2026

Storyfolk Wins Gold at the New York Design Awards

•

22/01/2026

2025: A Year in Review

•

13/01/2026

Human Storytelling vs ai shown in an illustration infographic. Storyfolk highlighting the value for brands to invest in human made content

The Value of Human Storytelling for Brands in a World of AI

•

05/12/2025

Storyfolk team celebrating Sarah Gross as a Top 4 Young Entrepreneur of the Year 2025 finalist.

Women in Leadership: Sarah Gross Named Top Four Finalist for Young Entrepreneur of the Year 2025

•

21/11/2025

Strategic branding for peak bodies: A corporate hero illustration showing a magnifying glass highlighting a clear pathway to impact, symbolising clarity, influence, and organisational growth.

5 Signs Your Peak Body Needs a Strategic Rebrand (And How to Fix It)

•

22/10/2025

Storyfolk Celebrates 5 Wins at the 2025 Melbourne Design Awards

•

01/10/2025

Conceptual illustration of modular puzzle blocks interlocking around a glowing central foundation block labelled SEDI Funding, symbolising how SEDI grants help social enterprises build branding, digital capability, impact, and storytelling for long-term growth.

SEDI Grant Support for Social Enterprises | Branding, Digital & Storytelling

•

25/09/2025

Abstract strategy illustration showing data insights on one side and human storytelling on the other, merging into a unified narrative.

Visualising Strategy, Part Two: From Insight to Narrative

•

16/09/2025

Join our mailing list

Receive compelling industry insights, thought-provoking content and early access to events we are participating in. Four emails a year. Unsubscribe any time.