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specialists? We'd love to hear from you.

hello@storyfolk.com.au

Storyfolk is an award-winning agency specialising in strategy, branding, and digital solutions. Through storytelling and strategic design, we elevate businesses, empower not-for-profits, and drive meaningful engagement.

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Our services include

Consulting
Strategy
Branding
Naming
Website Creation
Print Design
Digital Design
Packaging
Illustration
Animation
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Work

We collaborate with brands to design clarity, connection, and impact. Explore a curated selection of some of our projects below, or view our full portfolio here

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Recent Work

We are dedicated to partnering with great brands to create exceptional work. 

Double tap to view the project in more detail.
Sophie's Legacy A national behaviour change campaign helping improve veterinary wellbeing by fostering empathy, understanding and positive interactions between pet owners and veterinary professionals.
Cats Have Nine Lives. Your Vet Team Only Has One. A national campaign encouraging Australians to show greater empathy and understanding towards veterinary professionals.
Sophie’s Legacy
Changing how Australia supports its veterinary professionals
BEHAVIOUR CHANGE / ADVOCACY CAMPAIGN / CO-DESIGN / GOVERNMENT COMMUNICATIONS/
YFS-Website-heros1
YFS branding animation
YFS Your Future Story
Turning 150+ Programs Into One Connected Story
RESEARCH & INSIGHTS / NAMING / CO-DESIGN / BRAND ARCHITECTURE / MESSAGING / VISUAL IDENTITY / TEMPLATES / BRAND GUIDELINES
Helfie in clinic interactive digital display
Helfie in clinic interactive digital display
Helfie AI
Humanising AI: Building a Brand and Digital Experience for the Future of Healthcare
MESSAGING FRAMEWORK / UX STRATEGY / BRANDING / WEBSITE DESIGN / MOTION & ANIMATION
BornBrave-hero3
Born Brave Appeal by Storyfolk - case study launching soon
Mercy Health Foundation 
Creating the Born Brave Appeal, a $1 million fundraising campaign and brand platform for the future
STRATEGY / NAMING / BRAND IDENTITY / CAMPAIGN CREATIVE / MESSAGING / GRAPHIC DESIGN & DIGITAL DESIGN
High-resolution videography of INDT’s event showcase on a large display screen, illustrating the brand’s impact and leadership in IoT innovation.
A dynamic GIF showcasing a compilation of INDT-branded materials, including business cards, event lanyards, posters, and digital assets, all unified by precision-driven design, bold typography, and vibrant accents.
IND Technology
Leading the charge in global bushfire prevention through innovative tech branding
BRANDING / STRATEGY / EVENT DESIGN / INFOGRAPHICS / WEBSITE UX + DESIGN + DEV
Strategic brand identity for not-for-profit peak body: Gender and Disaster Australia, establishing national leadership in gender and disaster research and advocacy.
GAD-Website-gifs
Gender and Disaster Australia
From Research to Impact: Positioning a National Leader in Gender and Disaster
BRAND GUIDELINES / STRATEGY / NAMING / TAGLINE DEVELOPMENT / BRANDING / TEMPLATE CREATION / STRATEGIC PLAN
/Women with Disabilities Victoria logo, part of Storyfolk specialists in NFP branding
Animated Women with Disabilities Victoria logo, part of Storyfolk’s inclusive brand identity design.
Women with Disabilities Victoria 
Redefining Disability Advocacy, Amplifying Voices
BRANDING / STRATEGY / BRAND GUIDELINES / PRINT & DIGITAL DESIGN / CAMPAIGN
Website design and branding for the National Centre for Action on Child Sexual Abuse, home page hero image
National Centre Branding and Design animation highlighting the logo creation through movement
National Centre for Action on Child Sexual Abuse
A once-in-a-generation opportunity to reshape the conversation on child sexual abuse.
BRANDING / SRATEGY / WEBSITE DESIGN / ANIMATION / LOGO DESIGN / TYPOGRAPHY
Open Galactic brand design of orbital rings imposed on navy image of earth
Open Galactic animated logo design for the brand designed by Storyfolk studio in Melbourne
Open Galactic 
A brand identity to push the Australian and Global Space Economy Forward
BRAND IDENTITY / ANIMATION / LOGO DESIGN / TYPOGRAPHY
Coxswain Alliance consultancy proposal front cover showcasing strategic branding and professional design.
CA-Website-gifs
Coxswain Alliance
Interactive Brand and Website for a Results-Driven Consultancy
BRAND GUIDELINES / STRATEGY / TAGLINE DEVELOPMENT / WEBSITE DESIGN AND BUILD / INFOGRAPHICS
Logo and brand Design for Sparkways located in Melbourne
Animation for Melbourne based not-for-profit Sparkways, showing the brand and logo design in an engaging gif
Sparkways
Brand refresh for a youth education not-for-profit
Branding and graphic design of mobile app for CHUBB LifeBalance
GIF animation with branding and graphic design elements desiged by our Melbourne Branding and graphic design studio Storyfolk for CHUBB Insurance
Chubb LifeBalance
Creating a clear, consistent and refreshing sub-brand for global insurer
Explore more work
Explore more work
"The board’s confidence was palpable—Storyfolk approached them with respect and honour, earning emphatic endorsement of the outcomes.

Their candour, acute listening, and personalised workshops built trust across all stakeholders. The result was a resonant brand that has since expanded into organisational values, partnerships, advocacy, and long-term sustainability.”

Dr Leanne Beagley
Former CEO — The National Centre



“We felt the connection and their genuine passion to help us succeed with our vision.
Sarah & Cass held our hand throughout the process as this was our first time working with a branding agency. We would recommend Storyfolk to anyone who is seeking more than an agency relationship, the team at Storyfolk felt more like an extension of our family team.”

Olivia
Shhh Silk – Founder & Chief Giving Officer,
“Combining great design ability with their pragmatic approach and genuine values alignment.
Storyfolk were a natural fit for the Sparkways rebrand. They took a multitude of stakeholders and budget restrictions in their stride to deliver a great outcome."

Jacki Reid
Sparkways – Manager
“Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business
…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business.”

Tara Hurster
Tara clinic – Founder

Testimonials

"The board’s confidence was palpable—Storyfolk approached them with respect and honour, earning emphatic endorsement of the outcomes.

Their candour, acute listening, and personalised workshops built trust across all stakeholders. The result was a resonant brand that has since expanded into organisational values, partnerships, advocacy, and long-term sustainability.”

Dr. Leanne Beagley
CEO The National Centre



“We felt the connection and their genuine passion to help us succeed with our vision.
Sarah & Cass held our hand throughout the process as this was our first time working with a branding agency. We would recommend Storyfolk to anyone who is seeking more than an agency relationship, the team at Storyfolk felt more like an extension of our family team.”

Olivia
Shhh Silk – Founder & Chief Giving Officer,
“...combining great design ability with their pragmatic approach and genuine values alignment.
Storyfolk were a natural fit for the Sparkways rebrand. They took a multitude of stakeholders and budget restrictions in their stride to deliver a great outcome."

Jacki Reid
Sparkways – Manager
“Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business
…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business.”

Tara Hurster
Tara clinic – Founder

We’re proud to work with innovative, industry leaders, and exceptional brands worldwide.

WWF logo featured in Storyfolk’s portfolio, reflecting our expertise in global conservation and environmental impact.
Chubb logo
Australian Community Support Organisation's logo featured in Storyfolk’s portfolio, reflecting our work with human rights-focused organisations.
Victoria Health Logo
MHFA logo featured in Storyfolk’s portfolio, showcasing impactful brand strategies for mental health organisations
NSW Government logo
Secretariat of National Aboriginal and Islander Child Care (Snaicc) logo showcases design that drives social impact.
Manufacturing skills alliance logo
Cancer council logo
The Street Child logo highlights Storyfolk’s work with leading NGOs worldwide.
Inlife logo highlights our work in branding and strategy for community-focused disability organisations
Deaf Australia logo highlights our branding and strategy expertise for organisations supporting people with disabilities
Australian Government logo featured in Storyfolk’s portfolio, reflecting our work on various government graphic design projects
Saber Astronautics logo
Monash University logo
Storyfolk partners with Royal Flying Doctor Service, delivering strategic branding to enhance their mission and visibility

Award winning brand consultancy

Award badge Good design award winner Social Impact ‘24NFP Branding ’24
Award badge: Our NFP specialist graphic design agency wins a gold for Community Digital at Better Futures Melbourne 2024
Award badge Gold Winner Systems Social Design Betterfuture ’25Sydney
View our awards

Storyfolk Journal

Curated thoughts, projects and interviews

Curated thoughts, projects and interviews

Storyfolk founders Sarah Gross and Cass Mackenzie featured in Designfully celebrating women in the design industry
Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women

Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women

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13/08/2026
Stakeholder Communication: Why Peak Bodies Struggle to Translate Policy for the Public

Stakeholder Communication: Why Peak Bodies Struggle to Translate Policy for the Public

•
22/07/2026
Gender and Disaster wins gold at the Melbourne Design Awards
Storyfolk x Gender and Disaster Australia win Gold at the Melbourne Design Awards 2026

Storyfolk x Gender and Disaster Australia win Gold at the Melbourne Design Awards 2026

•
09/07/2026
Storyfolk Wins Gold at the New York Design Awards

Storyfolk Wins Gold at the New York Design Awards

•
22/01/2026
Storyfolk team celebrating Sarah Gross as a Top 4 Young Entrepreneur of the Year 2025 finalist.
Women in Leadership: Sarah Gross Named Top Four Finalist for Young Entrepreneur of the Year 2025

Women in Leadership: Sarah Gross Named Top Four Finalist for Young Entrepreneur of the Year 2025

•
21/11/2025
Read the journal

We’d love to work with you.

For all project enquiries, please get in touch with our Creative Director Sarah at sarah@storyfolk.com.au or contact us below.

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