We use storytelling and strategic design to elevate, amplify & create exceptional brands.


Services
Identity & Branding
Strategy
Naming
Identity Design
Logotypes
Brand Architecture
Tone of voice
Iconography
Brand guidelines
Content & Creation
Concept
Campaigns
Art Direction
Photography
Videography
Illustration
Infographics
Copywriting
Print & Packaging
Brand Collateral
Editorial Design
Packaging
Prototyping
Event Design
Signage
Way finding
Digital & Web
Motion Graphics
Web Design / Dev
Responsive Design
Appliation Design
Ecommerce / Retail
Digital Strategy
Social Campaign
UI/UX
They stay ahead of the market influences, evolving trends to keep us at top-notch standards as well impressively taking time share insights and give guidance along the way.”
Benjamin Boulos
West Recruitment — General Manager
Olivia
Shhh Silk – Founder & Chief Giving Officer,
Jacki Reid
Sparkways – Manager
Tara Hurster
Tara clinic – Founder
Clients
Our clients vary in size and sector yet share a common theme of taking pride in their brand, striving for innovation and having a positive impact. Some of the clients our team has worked with include.




Approach

Strategic thinking.
+
Human-centered design.
+
A love for what we do.

At Storyfolk, we create work that matters. Makes you think. That engages. That elevates. That is equal parts strategic as it is creative. We fuse design with strategic thinking by applying human-centered design principles to your project.
Every brand is unique,
as is our approach.
We seek to really understand your brand’s needs, values and to identify what is important. You become part of the evolution of the project as we guide you through each step of the process. Building strong partnerships with our clients leads us to create purposeful work while aligning with your overarching brand goals. Your success is our success.

Our Founders

Sarah Gross
Creative Director/Partner
Sarah brings her exuberant people skills, love of design and ability to see things differently to all facets of her work. Sarah has been intertwined within the social and environmental movements her entire life, and by the time she was 13: She had camped out at the Jabiluka Blockade protest in Kakadu, published in a book for a political poem and attended school in a remote Aboriginal community. Sarah is committed to building and supporting brands that have a positive impact within the community.

Cass Mackenzie
Design Director/Partner
Cass is wildly passionate about design and the big ideas. She combines her love of understanding the how and why to create the new. Cass has won multiple awards in the industry and led teams for numerous branding agencies in Australia and overseas before creating Storyfolk.
She believes that design and creative thinking are both such powerful tools; they have the ability to make a change and make a positive impact on society and people’s everyday lives.