Expertise

Storyfolk is an award-winning agency specialising in strategy, branding, and digital solutions. Through storytelling and strategic design, we elevate businesses, empower not-for-profits, and drive meaningful engagement.

Led by a senior team of strategists and designers, we work closely with our clients from brief to delivery, bringing depth of thinking and craft to every stage.

Storyfolk team in the studio
illustration of arrows hitting a target to describe Storyfolk's Expertise in branding and strategy

Experts in brand & digital

We offer a holistic approach to branding that integrates strategy, digital solutions, and visual identity. We guide brands to achieve clarity, engagement, and long-term success.

Hand-drawn icon of a plant with a dollar sign and heart growing from it, designed by Storyfolk to symbolize a strong return on investment, reflecting the money we save design budgets

Storytelling for impact

At Storyfolk, we use storytelling to create clarity, trust, and impact—blending strategy with emotion to craft brands that connect, resonate, and drive lasting results.

Hand-drawn icon featuring a woman with her hands up, surrounded by design applications like digital websites, infographics, and copy, illustrating Storyfolk’s human-centered design approach and co-design process to create impactful brand experiences

Human centred design

Human-centred design drives our approach, using co-design to craft outcomes and brand experiences for real people.

Hand-drawn icon of two hands creating work and magic together, symbolizing Storyfolk’s collaborative approach and commitment to partnerships based on shared values and belief in our clients' work

Collaborative approach

Our team works alongside yours throughout the process, contributing ideas, sharing expertise, and staying closely involved at every stage.

Hand-drawn icon of a web page divided into sections for visual impairments, cognitive needs, hearing, and neurodiversity, with a tick in the center indicating accessibility compliance,

Accessibility

Ensuring accessibility and meeting diverse stakeholder needs is integral to our ethos — we believe this should be a priority for all brands.

Hand-drawn icon of a woman walking up stairs while drawing each step, symbolizing Storyfolk’s holistic approach from brand strategy to visual implementation

Strategy to implementation

We partner with you from brand strategy to visual implementation, delivering tailored outcomes aligned with your goals.

THE STORYFOLK DIFFERENCE

01

 Co-design

02

 Female founded

03

 CSR impact

04

 Storytelling
Storyfolk team collaborating on ideas

Co-design with purpose

Through structured co-design, we uncover real language, lived experience, and audience insight, building alignment and confidence in a clear strategic direction. Backed by research, it creates a strong foundation for creative, helps align complex stakeholder groups, and ensures your brand authentically reflects your mission with your audience at its core.

Cass and Sarah Directors of Storyfolk

Representation matters

Storyfolk is among the 1% of creative agencies founded and led by women, paving the way for the next generation of female creatives. We are also proud of our diverse team. This commitment to inclusivity ensures our work drives creativity, innovation, and better outcomes, ensuring the brands we create resonate with diverse audiences and impact the organisations we serve.

Forrest and Coral, co-founders of Storyfolk, with logos of the organisations we donate to as part of our corporate social responsibility efforts, supporting meaningful causes.

Corporate Social Responsibility

Our mission is to amplify our clients' impact through values-driven partnerships. We’re proud to support initiatives like One Tree Planted, Sea Shepherd, and WWF, driving a sustainable future. Our commitment to CSR earned us the 2024 GBEA CSR Award and the 2024 Good Design Social Impact Award.

A mindmap showcasing Storyfolk’s unique storytelling process, designed to help not-for-profits and businesses craft impactful, purpose-driven brand strategies.

Storytelling: The heart of our approach

At Storyfolk, we use storytelling to build emotional connections and shape impactful brands. By humanising branding and strategy, we create trust, loyalty, and authenticity, ensuring your brand resonates and drives change. Backed by neuroscience, our data-driven approach crafts brands that inspire action and deliver lasting results.

THE STORYFOLK DIFFERENCE

01

 Co-design
Storyfolk team collaborating

Co-design with purpose

Through structured co-design, we uncover real language, lived experience, and audience insight, building alignment and confidence in a clear strategic direction. Backed by research, it creates a strong foundation for creative, helps align complex stakeholder groups, and ensures your brand authentically reflects your mission with your audience at its core.

02

 Female founded
Cass and Sarah Directors of Storyfolk

Representation matters

Storyfolk is among the 1% of creative agencies founded and led by women, paving the way for the next generation of female creatives. We are also proud of our diverse team. This commitment to inclusivity ensures our work drives creativity, innovation, and better outcomes, ensuring the brands we create resonate with diverse audiences and impact the organisations we serve.

03

 CSR Impact
Forrest and Coral, co-founders of Storyfolk, with logos of the organisations we donate to as part of our corporate social responsibility efforts, supporting meaningful causes.

Corporate Social Responsibility

Our mission is to amplify our clients' impact through values-driven partnerships. We’re proud to support initiatives like One Tree Planted, Sea Shepherd, and WWF, driving a sustainable future. Our commitment to CSR earned us the 2024 GBEA CSR Award and the 2024 Good Design Social Impact Award.

04

 Storytelling
A mindmap showcasing Storyfolk’s unique storytelling process, designed to help not-for-profits and businesses craft impactful, purpose-driven brand strategies.

Storytelling: The heart of our approach

At Storyfolk, we use storytelling to build emotional connections and shape impactful brands. By humanising branding and strategy, we create trust, loyalty, and authenticity, ensuring your brand resonates and drives change. Backed by neuroscience, our data-driven approach crafts brands that inspire action and deliver lasting results.

Awards

Beyond industry recognition, we find deeper fulfilment in the tangible impact our design and strategies create. Awards are on our shelves, but witnessing businesses flourish and communities benefit from our solutions – that’s the ultimate reward.

Global design award winners badge, showing our technology identity & branding award
Melbourne design award winners badge, showing our community digital award
Storyfolk are Good Design Award Winners

Gold Winner
Digital IOT
NEW YORK Betterfuture
Design Awards ’25

#1 Branding Company for NFPs in Australia
Global Clutch Awards ’25

Gold Winner
Community Branding
AUSTRALIA Betterfuture
Design Awards ’26

Gold Winner
Branding Technology
AUSTRALIA Betterfuture
Design Awards ’26

Gold Winner
Digital IOT
AUSTRALIA Betterfuture
Design Awards ’26

Gold Winner
Systems Social Design
AUSTRALIA Betterfuture
Design Awards ’26

Young Entrepreneur of the Year – Sarah Gross, Creative Director 
Finalist GBEA Awards ’25

The Victorian Premier’s Design Awards ’25
Finalist in Digital

The Victorian Premier’s Design Awards ’25
Finalist in Branding

Good Design Award Winners
in NFP Branding 
Global & Australian 
Good Design Awards ’24

Gold Winner
Technology Branding
MELBOURNE Betterfuture
Design Awards ’25

Gold Winner
Systems Social Design
SYDNEY Betterfuture
Design Awards ’25

Gold Winner
Digital – Community
MELBOURNE Betterfuture
Design Awards ’24

Good Design Award Winners
in Social Impact 
Global & Australian 
Good Design Awards ’24

Silver Winner
Equity & Inclusion
MELBOURNE Betterfuture
Design Awards ’25

Silver Winner
Community Branding
MELBOURNE Betterfuture
Design Awards ’25

Silver Winner
Environmental Sustainability
MELBOURNE Betterfuture
Design Awards ’25

AGDA Finalist
Not-for-profit Branding
Global & Australian 
AGDA Awards ’24

Corporate Social
Responsibility Award
GBEA Awards ’24

The Victorian Premier’s Design Awards ’24
Finalist in Branding

The Victorian Premier’s Design Awards ’24
Finalist in Strategy

The Victorian Premier’s Design Awards ’24
Finalist in Design

Gold Winner
Technology Branding
GLOBAL Betterfuture
Design Awards ’24

Silver Winner
Illustration & Typography
GLOBAL Betterfuture
Design Awards ’24

Silver Winner
Equity & Inclusion
MELBOURNE Betterfuture
Design Awards ’24

#1 Branding Company for NFPs in Australia, #4 Globally
Global Clutch Awards ’24  

Silver Winner
Community Identity & Branding
MELBOURNE Betterfuture
Design Awards ’24

Gold Winner
Technology Branding
AUSTRALIA Betterfuture
Design Awards ’24

Silver Winner
Technology Branding
AUSTRALIA Betterfuture
Design Awards ’24

Global Clutch Awards ’24
Top Digital Design Company for NFPs organisation 

Global Clutch Awards ’24
Awarded Top Corporate Branding Company in Australia

Silver Winner
Technology Branding
SYDNEY Betterfuture
Design Awards ’23

Silver Winner
Technology Branding
MELBOURNE Betterfuture
Design Awards ’23

Silver Winner
Illustration & Typography
MELBOURNE Betterfuture
Design Awards ’23

Finalist in Excellence
Social Impact Business
Geelong Business Awards ’23

The Victorian Premier’s Design Awards ’23
Finalist in Branding

Global Clutch Awards ’23
Awarded Top Non for Profit Branding Company in Australia

Silver Winner
Retail Identity & Branding
MELBOURNE Betterfuture
Design Awards ’23

Pause Awards ’22
Named Judges in Excellence,
Good and Culture

Silver Winner
Healthcare Branding
Melbourne Betterfuture
Design Awards ’21

The Victorian Premier’s Design Awards 2023
Finalist in Branding

The Victorian Premier’s Design Awards 2023
Finalist in Branding

We’re proud to work with innovative, industry leaders, and exceptional brands worldwide.

WWF logo featured in Storyfolk’s portfolio, reflecting our expertise in global conservation and environmental impact.
Chubb logo
Australian Community Support Organisation's logo featured in Storyfolk’s portfolio, reflecting our work with human rights-focused organisations.
Saber Astronautics logo
Palliative Care Victoria logo featured in Storyfolk’s portfolio, representing branding strategies for healthcare organisations.
MHFA logo featured in Storyfolk’s portfolio, showcasing impactful brand strategies for mental health organisations
NSW Government logo
Secretariat of National Aboriginal and Islander Child Care (Snaicc) logo showcases design that drives social impact.
Manufacturing skills alliance logo
Twinings logo
The Street Child logo highlights Storyfolk’s work with leading NGOs worldwide.
Inlife logo highlights our work in branding and strategy for community-focused disability organisations
Shhh silk logo
Deaf Australia logo highlights our branding and strategy expertise for organisations supporting people with disabilities
Australian Government logo featured in Storyfolk’s portfolio, reflecting our work on various government graphic design projects
Ethical Clothing Australia logo displayed in Storyfolk’s portfolio, representing branding that supports sustainable fashion practices
Monash University logo
Storyfolk partners with Royal Flying Doctor Service, delivering strategic branding to enhance their mission and visibility

Testimonials

"The board’s confidence was palpable—Storyfolk approached them with respect and honour, earning emphatic endorsement of the outcomes.

Their candour, acute listening, and personalised workshops built trust across all stakeholders. The result was a resonant brand that has since expanded into organisational values, partnerships, advocacy, and long-term sustainability.”

Dr. Leanne Beagley
CEO - The National Centre



“We felt the connection and their genuine passion to help us succeed with our vision.
Sarah & Cass held our hand throughout the process as this was our first time working with a branding agency. We would recommend Storyfolk to anyone who is seeking more than an agency relationship, the team at Storyfolk felt more like an extension of our family team.”

Olivia
Shhh Silk – Founder & Chief Giving Officer,
“...combining great design ability with their pragmatic approach and genuine values alignment.
Storyfolk were a natural fit for the Sparkways rebrand. They took a multitude of stakeholders and budget restrictions in their stride to deliver a great outcome."

Jacki Reid
Sparkways – Manager
“Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business
…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business.”

Tara Hurster
Tara clinic – Founder
"The board’s confidence was palpable—Storyfolk approached them with respect and honour, earning emphatic endorsement of the outcomes.

Their candour, acute listening, and personalised workshops built trust across all stakeholders. The result was a resonant brand that has since expanded into organisational values, partnerships, advocacy, and long-term sustainability.”

Dr Leanne Beagley
Former CEO — The National Centre



“We felt the connection and their genuine passion to help us succeed with our vision.
Sarah & Cass held our hand throughout the process as this was our first time working with a branding agency. We would recommend Storyfolk to anyone who is seeking more than an agency relationship, the team at Storyfolk felt more like an extension of our family team.”

Olivia
Shhh Silk – Founder & Chief Giving Officer,
“Combining great design ability with their pragmatic approach and genuine values alignment.
Storyfolk were a natural fit for the Sparkways rebrand. They took a multitude of stakeholders and budget restrictions in their stride to deliver a great outcome."

Jacki Reid
Sparkways – Manager
“Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business
…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business.”

Tara Hurster
Tara clinic – Founder

Our Founders

Sarah Gross Portrait of Creative Director at Storyfolk

Sarah Gross

Strategy Director/Partner

Linkedin

Sarah finds the story behind every organisation: uncovering insights, opportunities and ideas that help brands connect, grow and create meaningful change. As Storyfolk’s Strategy Director, she brings together research, strategic thinking, storytelling and creative problem-solving to help organisations find clarity, direction and sustainable growth.

With a multidisciplinary background spanning strategy, design and copywriting, Sarah brings strategic leadership to complex challenges: connecting people, ideas and action to build brands that inspire trust, influence behaviour and create lasting impact. 

Cass Marie Portrait of Design Director at Storyfolk

Cass Mackenzie

Creative Director/Partner

Linkedin

Cass is driven by curiosity, creativity and the pursuit of ideas that challenge, connect and create change. As Storyfolk’s Creative Director, she brings together design craft, strategic thinking and creative leadership to build brands that are meaningful, memorable and designed to move people.

With a career spanning award-winning brand work across Australia and internationally, Cass has shaped identities for organisations across diverse sectors. She believes great design is more than how something looks. It’s a powerful tool for shifting perceptions, creating connection and helping organisations make a lasting impact.

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