We use storytelling and strategic design to elevate, amplify & create exceptional brands.


Identity & Branding

Identity Design
Brand Architecture
Tone of voice
Brand guidelines

Content & Creation

Art Direction

Print & Packaging

Brand Collateral
Editorial Design
Event Design
Way finding 

Digital & Web

Motion Graphics
Web Design / Dev
Responsive Design
Appliation Design
Ecommerce / Retail
Digital Strategy
Social Campaign

“The Storyfolk team are professionals who know their stuff inside and out.

They stay ahead of the market influences, evolving trends to keep us at top-notch standards as well impressively taking time share insights and give guidance along the way.”

Benjamin Boulos
West Recruitment — General Manager

“We felt the connection and their genuine passion to help us succeed with our vision.
Sarah & Cass held our hand throughout the process as this was our first time working with a branding agency. We would recommend Storyfolk to anyone who is seeking more than an agency relationship, the team at Storyfolk felt more like an extension of our family team.”

Shhh Silk – Founder & Chief Giving Officer,
“...combining great design ability with their pragmatic approach and genuine values alignment.
Storyfolk were a natural fit for the Sparkways rebrand. They took a multitude of stakeholders and budget restrictions in their stride to deliver a great outcome."

Jacki Reid
Sparkways – Manager
“Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business
…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business.”

Tara Hurster
Tara clinic – Founder


Our clients vary in size and sector yet share a common theme of taking pride in their brand, striving for innovation and having a positive impact. Some of the clients our team has worked with include.


Strategic thinking.
Human-centered design.
A love for what we do.

At Storyfolk, we create work that matters. Makes you think. That engages. That elevates. That is equal parts strategic as it is creative. We fuse design with strategic thinking by applying human-centered design principles to your project.

Every brand is unique,
as is our approach.

We seek to really understand your brand’s needs, values and to identify what is important. You become part of the evolution of the project as we guide you through each step of the process. Building strong partnerships with our clients leads us to create purposeful work while aligning with your overarching brand goals. Your success is our success.

Let us guide you through the process.

Our Founders

Sarah Gross

Creative Director/Partner

Sarah brings her exuberant people skills, love of design and ability to see things differently to all facets of her work. Sarah has been intertwined within the social and environmental movements her entire life, and by the time she was 13: She had camped out at the Jabiluka Blockade protest in Kakadu, published in a book for a political poem and attended school in a remote Aboriginal community. Sarah is committed to building and supporting brands that have a positive impact within the community.

Cass Mackenzie

Design Director/Partner

Cass is wildly passionate about design and the big ideas. She combines her love of understanding the how and why to create the new. Cass has won multiple awards in the industry and led teams for numerous branding agencies in Australia and overseas before creating Storyfolk. 

She believes that design and creative thinking are both such powerful tools; they have the ability to make a change and make a positive impact on society and people’s everyday lives.