Empowering Melbourne Women in Graphic Design: The Flossi Files Interview

Our Creative Director Sarah Gross recently had an insightful conversation with The Flossi Files, delving into the world of Melbourne women in graphic design, life at Storyfolk, and our commitment to empowering the next generation of female creatives.

We feel proud that we can lead by example to help shape the industry for the next generation of talented female designers and creatives.”

At Storyfolk, we are deeply honoured to be an integral part of Melbourne’s dynamic graphic design community, and we are particularly proud to represent Melbourne women in graphic design. Our identity transcends that of a mere design studio; we stand as a testament to female leadership, being both founded and led by women. In our recent conversation with Flossi, we shared insights into our journey, core values, and what distinguishes us in an industry that has traditionally been labeled a “boys’ club,” serving as an inspiration for aspiring Melbourne women in graphic design.

As co-founders of Storyfolk, Cass and Sarah, we have dedicated ourselves to crafting exceptional brand experiences that resonate deeply with audiences. Our philosophy revolves around building meaningful relationships, producing work that truly matters, investing in strategic thinking, and pushing the boundaries of creativity.

What makes us particularly proud is our unwavering commitment to being agents of change within the design industry. With a mere 5-12% representation of women in creative director and CEO positions, we recognize the need for female leadership. We aim to lead by example and pave the way for the upcoming generation of talented female designers and creatives.

We extend our heartfelt gratitude to Flossi for highlighting Storyfolk and our dedication to making a positive impact in Melbourne and beyond. Stay tuned for more exciting projects and collaborations as we continue to champion Melbourne women in graphic design.

Melbourne women in graphic design: behind the scenes  

Read the full article here.



Storyfolk is a Melbourne-based design and branding studio. Storyfolk blurs the line between strategic thinking and thoughtful design to create memorable moments between brands and their audience. Storyfolk are a nimble agency who pride themselves on building exceptional relationships with their clients to produce exceptional work. Reach out to us here.


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