WWF World Wide Fund for Nature
What is the true cost of your turtle shell holiday souvenirs?
Campaign / Digital / Print / Graphic Design / Not-for-profit
"Think before you buy" awareness campaign targeted towards Aussie tourists travelling overseas unwittingly to help push the Hawksbill Turtle to the brink of extinction by buying tortoiseshell souvenirs.
Campaign and graphic design for not-for-profit World Wide Fund for Nature (WWF). We worked with WWF on a 24-page educational booklet and branded collateral to help raise awareness and educate Aussie tourists of the true cost of their holiday souvenirs. Raising awareness, improving education, and increasing funding to marine and turtle programs is the only way we can collectively work together to save this beautiful creature.
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