tBab - to Barwyn and back

How can we make safety sexy?

Art Direction / Strategy / Print Design

On a typical week, about 21,000 Melburnians ride a bike (according to the latest Cycling Census data).

We created graphic design material for tBAB, a Melbourne-made, ethically accredited tech streetwear label created by avid cyclists, Gemma Baxter. To Barwyn and Back has been designed for people who move, with a specific focus on cycling culture to prioritise safety, comfort, and community.

We have been following the journey of tBab from the beginning so it was our absolute pleasure to work with the brand taking their branded material to the next level. They have a unique product and there is a huge demand for it. We helped the brand collate its brand story, great photography, and aesthetic into functional and engaging brand collateral like the introduction of their pitch document to attract new wholesale suppliers, PR opportunities and drive sales.

Work with us:

If you are interested in working or collaborating with us, please tell us a little about yourself, your project and timeline.

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