The TARA Clinic
Reshaping and removing the stigma around addiction.
Brand Identity / Strategy / Digital / Print Design
The TARA Clinic (Therapeutic Addiction Recovery Assistance) wanted to remove preconceived notions that “one size fits all” in terms of addiction because that’s just not the case. Together worked on the TARA Clinic branding, to create a health and wellbeing centre in Sydney, Australia.
The TARA Clinic wanted to remove preconceived notions that “one size fits all” in terms of addiction because that’s just not the case. We often think of people who have hit “rock bottom” but there is also a growing need for specialised care for high functioning addiction. Breaking down barriers, doing things differently, and showing the perfectly imperfect journey is a big part of The TARA Clinic ethos. This “perfectly imperfect” concept is something we carried through into all brand, strategy, and digital touch-points.
There is still a very long way to go in breaking down these barriers but we are proud to support brands like The TARA Clinic who are helping people find themselves again.
What our clients have to say:
“…The team at Storyfolk really took the time to understand me and my business from three aspects – it’s history, where I was right now, and where I was planning to take the business. Amazingly, by completing my rebrand through Storyfolk I actually came to find a greater understanding of my business myself…”
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