Pure Dairy / Simply Vegan
Packaging Perfection: Elevating Australia's Leading Cheese Wholesaler
Visual Identity / Packaging / Print Design
Reinvigorating Pure Dairy's image in a competitive market
Our strategy infused flavour and vitality into the packaging, establishing a visual language that resonated with chefs, restaurants, and cooking enthusiasts.
We drew inspiration from the concept of bursting with flavor, developing a suite of brand illustrations and patterns that showcased the delicious food made using the cheese sauces. Additionally, we worked closely with Pure Dairy to introduce the “Simply Vegan” sub-brand, addressing the growing demand for plant-based alternatives. This comprehensive approach encompassed packaging, positioning, brand values, qualitative research, and marketing material to support the launch of Simply Vegan.
Elevating Pure Dairy's cheese sauces range for growth
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