Horizon NL – Renewable Energy Branding
Renewable Energy Branding: A Path to a Cleaner, Greener Future
Brand Identity / Strategy / Iconography
/ Print Collateral / Digital Collateral / Website Design
Revolutionising Renewable Energy Branding for Horizon NL
Horizon NL, a Dutch renewable energy company, found itself in a fiercely competitive energy market dominated by traditional corporate entities or those lacking a distinct personality. Their challenge was clear: rebranding to capture the essence of a cleaner, greener, and more sustainable future while maintaining a professional image that showcased their expertise and knowledge. The challenge was to establish Horizon NL as a vibrant and charismatic player in the renewable energy sector.
Innovative Branding for a Sustainable Tomorrow
Horizon NL’s brand identity journey began with an exploration of their commitment and community values. These two pillars were embedded into the brandmark, reflecting the company’s core values of connection, community, and commitment. The brandmark’s design cleverly integrated the delta symbol, symbolizing measurable change and innovation, emphasizing Horizon NL’s continuous pursuit of innovation in the business and renewable energy sectors.
Crafting a Cohesive Brand Ecosystem for the Renewable Energy Powerhouse
To bring the brand to life and ensure consistency across various channels, we developed a comprehensive set of guidelines that encompassed brand templates, stationery, signage, and website design. The brand’s secondary language was designed to be refreshing and flexible, allowing Horizon NL to convey a friendly tone while adapting to the evolving needs of their audience.
We collaborated closely with the Horizon NL team to create a suite of graphic collaterals, featuring the brand’s photography and curved visual language. This approach helped reinforce the brand’s identity and make it more appealing to its target audience.
A Successful Brand Launch into a Sustainable Future
The launch of Horizon NL was a resounding success, with the brand quickly gaining recognition and generating significant interest and projects. Since opening their doors, they have been on a mission to transform businesses and individuals across the Netherlands to embrace renewable energy solutions.
Through their innovative brand identity and unwavering dedication to renewable energy, Horizon NL is making a significant impact in the transition towards a cleaner, greener future.
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