Outside The Locker Room

Brand Identity / Illustration / Strategy / Digital / Print Design

Brand rejuvenation for sporting not-for-profit.

OTLR was founded by former AFL player Jake Edwards who has an authentic, powerful, and inspiring journey.

Outside The Locker Room is a not-for-profit Mental Health organisation that provides critical mental health education and welfare support to sporting clubs across Australia.

We’ve worked with them on several projects over the last twelve months from refreshing their visual language, identity designs for subprograms/events, designing their program guides, digital assets, partner collaborations (including The Brisbane Lions & Epic Good Foundation), providing art direction for their photography and supplying a social media strategy and guide.

The “STIGMA STOPS HERE TOUR” ​with Jake Edwards and Hawthorn Hawks legend Robert “Dipper” DiPierdomenico was a huge success providing valuable mental health education to schools, businesses and sporting clubs across Western Australia.

One of the most rewarding projects to see come to life was to work on the Stigma Stops Here Tour with OTLR. The team visited sporting clubs, schools, businesses and communities. During the tour, they offered vital mental health education, teaching people how to recognise the symptoms of mental illness and reducing the stigma of talking about mental illness, one conversation at a time. 

Snapshot of OTLR’S 2019 Stigma Stops Here Tour

What our clients have to say:

Serena Davies
Marketing and Communications Manager

“…Storyfolk always go above and beyond the design brief to refresh Outside the Locker Room’s visual language. We’ve worked together across web design, digital campaigns and branded templates, and for every project they’ve actively sought to leave us with as much long term value as possible. I feel as if they truly care about our brand…”

Work with us:

If you are interested in working or collaborating with us, please tell us a little about yourself, your project and timeline.

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