The NSW PWA were looking to re-energize the brand foundations to ensure the brand could move forward with confidence, clarity and a united vision. The PWA’s brand vision had evolved, yet the branding had remained the same, causing the disconnect between the brand and its long-term goals. The previous branding failed to capture the spirit and essence of the PWA, and as a result, missed opportunities to capture the attention of the market. The project involved three key phases: strategy, visual language development and comprehensive brand guidelines.
Our brief was to develop a visual language system that better represented the value proposition of the PWA to ensure they had a stronger visual identity within the market.