Noble Bootleggers

Brand Identity / Illustration /
Print Design / Packaging / Creative Direction

Branding and packaging for an Art Deco inspired Gin Distillery.

Branding and packaging for an Art Deco inspired Gin Distillery.

Noble Bootleggers is a family-owned and operated distillery based in South-Western Victoria.

Having been in operation for a few years and finding that they weren’t getting the traction they had hoped for, they decided to take their brand to the next level and invest in re-branding their distillery along with a complete overhaul of their packaging. They approached us to develop a more considered visual identity inspired by the Art Deco period that could elevate the entire brand experience.

Noble Bootleggers pride themselves on being ‘experimental distillers’. Dan, the co-creator, is a passionate, eccentric scientist.

We were inspired to carry Dan’s contagious enthusiasm and intellect through to the branding. While the modular pattern work is sophisticated, modern and reminiscent of the Art Deco period, we have carefully fused this with elements of play and the feel of experimentation, giving the brand a little more personality directly from the owners. 

The brandmark is a custom designed typeface totally unique to Noble Bootleggers. By creating this bespoke typeface in a saturated market of Art Deco fonts we created a  point of difference for Noble Bootleggers that was completely ownable. This gave us the ability to have the visual connections to the larger ‘GIN’ typography, creating distinguishable characters and making a statement piece. 

Noble Bootleggers won a silver and a bronze award in the Australian Distilled Awards in 2019.

One (of many things) we love about Noble Bootleggers founders, Dan and Kristin, is their passion for their craft. It’s something we can relate to.

Having been rejected in the past with their previous label. The new branding has been received with open arms and has not only won awards but has made multiple contracts with distributors including specialty stocklists and hotels.

What our clients have to say:

Kristin Lemura

“…Storyfolk helped us with a complete re-brand of our distillery from logos to labels. They really take the time to listen to who you are as a business and who you want to become. The finished artwork they created for us is exceptional. We are really happy with what has been created thus far…”

Work with us:

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