During our Research & Discovery phase for this project, we took a deep dive into the Psychology of Hair and the power of “Good Hair Day”. A study commissioned by Physique and carried out by researchers at Yale University found that “Bad Hair Days” increase levels of both self-doubt and personal criticism. “…Both women and men are negatively affected by the phenomenon of bad hair days,” said Dr Marianne LaFrance, Professor of Psychology and Professor of Women’s and Gender Studies at Yale University.
It has been great to watch Musk Hair Co from strength-to-strength since opening the salon’s doors in 2019. They have a passionate team and loyal customer base who appreciate their values, ethos and services.