Mach Green – Property Developer Brand Refresh
Brand Development / Brand Guide / Animation /
Website Design / Iconography / Art Direction
Brand refresh, optimisation, and transformation of an Australian property developer.
Mach Green approached us to help guide the digital transformation of their brand with a brand refresh and website design. They were in a state of change; wanting to reposition from a small boutique consultancy into a polished and trusted property development firm.
To help aid the brand’s transition by highlighting their breadth, experience and end-to-end project knowledge; we were engaged to redevelop their website, create consistency within their visual language, develop a brand tagline and brand animation.
To help aid the brand’s transition by highlighting their breadth, experience and end-to-end project knowledge; we were engaged to redevelop their website, create consistency within their visual language, develop a brand tagline and brand animation.
The website would act as a marketing tool to highlight their experience yet provide flexibility for the brand to grow over the coming years with a forward-thinking website design that is easily adaptable for new projects to be integrated easily. In addition, we provided a lifestyle based photographic library that showcased the essence of their projects using stock photography as an interim solution before the professional photoshoot of their team and projects.
View the website at machgreen.com.au
We worked with Mach Green to create an impactful and trusting brand visual language.
They had a strong logo, but didn’t have a strong brand. We worked with Mach Green to give them a holistic representation of their brand inspired by their logo. A logo by itself is a brand tool, a graphic element. This visual language including a visual language carrying through the detailed linework from their brandmark, a suite of icons depicting their values, a branded animation to showcase their attention to detail and creativity as a business.
The tagline: Property Development — Reimagined.
A brand tagline, or slogan, is much more than a catchy phrase. It fulfils an important purpose; to quickly and effectively articulate what your brand is all about to potential customers. The more it is used, the stronger it becomes at enhancing the brand’s presence. We wanted to ensure people knew exactly what Mach Green do and the value they bring as soon as they arrived on the website without having to scroll or read the about page. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about a website that determines whether they’ll stay or leave*
We introduced a strong grid system into the Mach Green website. This thoughtful grid allowed the website to scale harmoniously and consistently across desktop and mobile.
The grid system we introduced allowed for a fully responsive design experience, helped navigation and set the expectations for the customers while also a set of guidelines to allow the digital experience to evolve with the brand.
The brand pattern is evolving, ever-changing and dynamic in it's animated form. In print collateral, it offers depth to the brand marketing and communications increasing awareness and brand equity.
With a refreshed and reimagined brand experience, Mach Green can confidently communicate their value to clients in a professional, trustworthy and sophisticated manner.
What our clients have to say:
Jacki Reid
Sparkways Manager
Marketing, Communications & Fundraising
“xx”
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We respectfully acknowledge the traditional custodians of the land which we work, the Wurundjeri-willam peoples on the land which we work. We pay respect to their Elders, past present and emerging.