Pure Dairy wanted to elevate the cheese sauces range to gain the same industry recognition and brand loyalty by giving them a unique visual language that inspires chefs, restaurants and cooking enthusiasts to get creative in the kitchen.
We elevated the Pure Dairy range of cheese sauces resulting in a refreshed brand aesthetic that elevated the range to be inline with the business goals for growth, showcased to existing clients that Pure Dairy were innovating and evolving with the growing needs of the market while also capturing the attention of new business.