Brand Identity / Illustration / Print Design / Experiential
How did we intertwine #FOMO and the "Experience Economy" for a truly splendid time?
A lot of companies are catching on to the fact that the more immersive and memorable their events are, the more it influences their attendees and even onlookers.
When Contiki took 250 happy campers to Byron Bay 2018 Splendour in the Grass to enjoy the three-day music festival, they knew that they wanted to make their experience unforgettable.
Fun, bold and progressive tourism brands, Contiki, know that their audience values “experiences”.
They did this by investing in the VIP experience. We were engaged to enhance the Contiki VIP experience. We worked closely with the Conikti Sales Manager to make sure their 250 campers were set for their splendid adventure with a custom “surprise and delight” Contiki moment which included a Gift Pack left in their tents on day one. The pack featured SPF sunscreen, water, a rain jacket, a tote bag, and a program booklet. The program included activities, must-see performances, and insider information. It also revealed an exclusive Contiki performance by Wafia at the Contiki campsite.
The graphic solution itself needed to be fun and engaging. The audience is future-thinking and environmentally focussed so the production of the gift packs was also an important consideration ensuring that they were all sustainability sourced and reusable.
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