The brandmark has been carefully considered with layers of hidden meaning to use as storytelling opportunities in brand and marketing material. The three colours reflect the brand’s essence, “sparking the journey,” and the three key education areas of operation: Early Learning, Youth Services and Social Enterprise.
A closer look at the details of the brandmark: The energy of the “S” represents the Spark, the upwards progression symbolises growth, the form of the “S” showcases the journey, and the blending between colours is the intersection of the community coming together. The bold and energetic “S” within the logo has become a core element of the brand DNA, acting as a conversational journey device for the brand. It has allowed the brand to stand out amongst their peers while showcasing their collaborative and compassionate nature.