Brand Identity / Illustration / Strategy
/ Digital / Print Design / Experiential
Redefining medical care
We were asked to create the brand identity for Alto Health and its “People-focused in their approach and innovation at their core” values.
The idea to create a person-centric and service focussed general practice came from the founder’s own experience with healthcare.
“We are a husband and wife, we are parents, and we are also doctors. Having experienced healthcare from both sides we found that general practitioners were generally very good, but long waits and complicated systems were frustrating, especially when you are balancing work and family”.
We were fortunate to work with them on their complete rebrand including brand identity, website, social strategy, bespoke illustrations, custom iconography and signage.
The brandmark fuses together the letters a-l-t-o subtly into a cloud formation.
Named after the cloud formation altocumulus. These clouds are dynamic, they are complex and interconnected, a lot like our health where there are many different layers.
This methodology has been carried through to the visual language in all touchpoints of the brand identity. From the brandmark to the architecture of soft curving contour walls in the practice to the soft flowing forms in digital and print applications.
Redefining medical care required a carefully considered design approach.
Alto Health needed to refresh the expectation and perception of a traditional general practice so we worked backward from what we wanted the experience of being treated by Alto Health to feel like; welcoming, elegant, thoughtful, and exceptional one-on-one service. From there we created a unique series of paper cut illustrations to showcase Alto Health’s unique attention to detail and focus on the patient experience. This unique approach flowed through into all brand collateral from the innovative booking system, the implementation of telehealth to suit patients’ schedules and requirements.
We helped Alto Health pivot from its physical launch to a digital launch during COVID-19.
Alto Health had originally planned to launch the brand on March 25th which coincided with Australia’s COVID-19 restrictions being implemented. We helped Alto Health pivot from its physical launch to a digital-first launch. Within three weeks, we worked with them to redevelop their website to include a membership offering and Telehealth functionality. We launched the additional digital elements including a comprehensive social media strategy to complement the launch on April 15th, 2020.
The COVID-19 pandemic has showcased the power of social media. We used this as an opportunity to help establish Alto Health and connect with their patients, virtually. Alto prides themselves on thoughtful interactions and being approachable, this became the core of their social media strategy. We wanted Alto Health to connect, relate, educate, and champion their brand values to their network and the local community.
We created a highly sophisticated, custom-built online members portal.
The human body is a complex system but accessing quality healthcare doesn’t have to be. Our in-depth user experience strategy allowed patients to easily navigate the digital and Telehealth experience. By logging into their own customer profile, patients could take control of their health by setting goals, health assessments, and track upcoming appointments. The back-end of the site was thoughtfully created to allow Alto Health staff to easily update patient information while the advanced security system ensured that privacy and data are protected as a priority.
What our clients have to say:
“Storyfolk was great throughout the entire design process… their communication was outstanding and I was very impressed with the overall quality of work.
I would highly recommend Storyfolk to others seeking brand development and complex website building.”
Work with us:
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