Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women
We want to tell you about a moment that stopped us in our tracks. We’d just received our contributor copies of Designfully, Design by Women’s debut magazine, and were flipping through it in the Storyfolk office, genuinely giddy. It’s stunning. More on that in a moment. Then we hit page 100. In bold, full-page typography, […]
From Geelong to the world stage
We’re proud to share that Storyfolk Geelong Design Agency co-founders and Geelong Sarah Gross and Cass Mackenzie have been featured in GT Magazine as part of The Gordon’s Spotlight On alumni series. In it, they reflect on the unlikely beginning of a business partnership, what six years of building something meaningful actually looks like, and […]
Brand Consultancy With Purpose | Brand Kitchen by Storyfolk
As a brand consultancy, we’ve always believed business can be a powerful force for good. Not simply by donating profits or supporting worthy causes, but through the work it chooses to do, the values it upholds, and the impact it creates every day. The businesses that leave the greatest legacy don’t just build successful brands. […]
Women in Leadership: Sarah Gross Named Top Four Finalist for Young Entrepreneur of the Year 2025
We’re beyond proud to share that our very own Sarah Gross, Co-Founder and Creative Director of Storyfolk, has been named one of the top four finalists for Young Entrepreneur of the Year 2025 at the Geelong Business Excellence Awards (GBEA). Celebrating Women Leading with Purpose This recognition is about more than awards; it’s a celebration […]
Storyfolk Recognised as a National Finalist for Excellence in Gender Equity Leadership
We’re thrilled and honoured to share that Storyfolk was a national finalist in the Gender Equity Awards. This recognition reflects our ongoing commitment to building a workplace where inclusivity, equality, and opportunity aren’t just aspirations but are embedded in our daily practices. Our Creative Director/Partner, Sarah Gross, had this to say on the night: “At […]
Empathy & Expertise: Sarah Gross & Tara Hurster Decode the Creative Journey for NNC
Sarah Gross, our very own brilliant Creative Director at Storyfolk, is back by popular demand for Never Not Creative’s renowned “Asking For A Friend” series. This isn’t your typical conversation—it’s a deep dive into the creative psyche, tearing down barriers and addressing questions most are afraid to ask. Guiding the Creative Journey with Thoughtful […]
Women in Melbourne Design Week: Our ‘Creative Sheroes’ Feature
We are incredibly proud that our founders Cass Mackenzie and Sarah Gross have been recognised as ‘Creative Sheroes: Women Driving Change’ as part of Melbourne Design Week 2022, an initiative of the Victorian Government in collaboration with National Gallery of Victoria. There was an all-star line-up of talented and inspirational women. ‘Creative Sheroes’ is the […]
Purpose-Driven Design Agency: Mavens Interviews Storyfolk Founders
Our founders Cass Mackenzie and Sarah Gross were invited to participate in The Mavens interview series, championing exceptional women in advertising and media. A short snippet from the interview: There’s a new breed of agency on the horizon and two female founders are at the forefront of this change. Introducing Storyfolk, a purpose-driven design agency partnering with like-minded brands who […]
Empowering Melbourne Women in Graphic Design: The Flossi Files Interview
Our Creative Director Sarah Gross recently had an insightful conversation with The Flossi Files, delving into the world of Melbourne women in graphic design, life at Storyfolk, and our commitment to empowering the next generation of female creatives. “We feel proud that we can lead by example to help shape the industry for the next […]
