Designing Australia’s Future: How Geelong Can Lead a Nation-Wide Design Movement
As Australia’s only UNESCO City of Design, Geelong has a huge economic and cultural opportunity to not just shape the future of design locally, but set a global benchmark. This isn’t just about one city—it’s an entire region, from Geelong’s industrial backbone to the wine country of the Bellarine and the iconic Surf Coast, that’s […]
Sophie’s Legacy national campaign launch. 24 hours. Over 1,000,000 people reached.
Within 24 hours of going live across Australia, Channel 7 News estimated the campaign had reached more than 1,000,000 people nationally. In New South Wales, early data shows more than 580,000 impressions across a series of guerrilla activations in public spaces… and these numbers are still growing. Driven by Storyfolk’s original fundraising campaign ideas. Over […]
Born Brave Appeal Launch Event: Raising $1 Million for the Mercy Hospital for Women NICU
Last week, we had the privilege of attending the Mercy Health Foundation Mother’s Day Lunch and witnessing the launch of a campaign incredibly close to our hearts: the Born Brave Appeal. “Some babies are born brave. But they shouldn’t have to fight alone.” Created to support the Mercy Hospital for Women’s Neonatal Intensive Care Unit […]
Designing for Influence: How Brands Shape Policy and Systems Change
Most organisations working in policy and advocacy are sitting on genuinely important ideas. Ideas backed by rigorous research, years of expertise, and real stakes. And yet, those ideas stall. They get lost in inboxes, misread in briefings, or quietly deprioritised by decision-makers who never fully grasped what was being asked of them. The problem is […]
Storyfolk Wins Gold at the New York Design Awards
They say if you can make it in New York, you can make it anywhere. Kicking off 2026, that sentiment feels especially true. We’re incredibly proud to share that Storyfolk has taken home Gold at the New York Design Awards by Better Futures. It’s a moment worth pausing on, reflecting on, and celebrating. This recognition […]
The Value of Human Storytelling for Brands in a World of AI
Executive Summary In a world where AI can generate more content than humans could ever consume, the brands that win won’t be the ones producing the most. They’ll be the ones saying something meaningful. AI has changed the pace of content, but it hasn’t changed the psychology of connection. We’re seeing a significant shift: human […]
Storyfolk Celebrates 5 Wins at the 2025 Melbourne Design Awards
We’re thrilled to share that Storyfolk has taken home five awards at the 2025 Melbourne Design Awards, three for our work with IND Technology and two for Women with Disabilities Victoria. To be recognised across categories spanning technology, sustainability, equity, and community impact is something we’re incredibly proud of. These projects represent the diversity of […]
SEDI Grant Support for Social Enterprises | Branding, Digital & Storytelling
Scaling Social Impact with SEDI Grants: Brand, Digital, and Storytelling for Social Enterprises The Social Enterprise Development Initiative (SEDI), funded through the Australian Government’s Targeting Entrenched Disadvantage package, provides social enterprises with a rare opportunity to strengthen organisational capabilities. With grants of up to $120,000, SEDI allows organisations to invest in brand strategy, digital systems, […]
Visualising Strategy, Part Two: From Insight to Narrative
At Storyfolk, we believe strategy only becomes powerful when people can connect with it. That’s why we utilise insights and data to craft narratives, brands or digital experiences that make strategy real, memorable, and actionable. In Part Two of our three-part series, Visualising Strategy, we explore how storytelling bridges the gap between strategy and impact […]
IND Technology Website & UX: Transforming Digital Presence to Drive Industry Leadership
IND Technology (INDT) INDT Website, UX & UI: Transforming Digital Presence to Drive Industry Leadership Brand Identity / Strategy / Messaging Framework / Website Design & Build / Animation Gold WinnerDigital IOTNEW YORK BetterfutureDesign Awards ’25View here Gold WinnerBranding TechnologyAUSTRALIA BetterfutureDesign Awards ’26View here Gold WinnerDigital IOTAUSTRALIA BetterfutureDesign Awards ’26View here Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign […]
