YFS, Your Future Story: Turning 150+ Programs Into One Connected Story

YFS building signage and environmental brand design, bringing the Your Future Story identity into a welcoming community service environment. Branded vehicle.

YFS – Your Future Story Turning 150+ Programs Into One Connected Story Research & Insights / Naming / Co-Design / Brand Architecture / Messaging / Visual Identity / Templates / Brand Guidelines Good Design Award Winnersin Social Impact Global & Australian Good Design Awards ’24 Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign Awards ’25 Silver WinnerCommunity BrandingMELBOURNE BetterfutureDesign Awards ’25View here […]

Helfie: AI Healthtech Branding & UX Design

Helfie in clinic interactive digital display

Helfie AI Humanising AI: Building a Brand and Digital Experience for the Future of Healthcare Visual Language Evolution / Brand Enhancement / Messaging Framework / UX Strategy / Journey Mapping / Information Architecture / Website Design / Motion & Animation   Good Design Award Winners in Social Impact Global & Australian Good Design Awards ’24   […]

Born Brave Appeal | Mercy Health Foundation Fundraising Campaign

Born Brave Appeal — Mercy Health Foundation Building a $1M+ fundraising platform for one of Australia’s leading neonatal intensive care units. Brand Strategy / Narrative Strategy / Fundraising Strategy / Campaign Concept / Naming / Tagline Development / Visual Identity / Brand Guidelines / Storytelling Framework / Raisely Skin / Fundraising Campaign / Print & […]

Sophie’s Legacy: National behaviour change campaign for veterinary mental health in Australia

Sophie's Legacy A national behaviour change campaign helping improve veterinary wellbeing by fostering empathy, understanding and positive interactions between pet owners and veterinary professionals.

Sophie’s Legacy National behaviour change campaign for veterinary mental health in Australia focused on not-for-profit marketing, fundraising ideas, and brand development. Behaviour change strategy / Not-for-profit campaign / Government communications / Co design / National advocacy campaign   Good Design Award Winners in Social Impact Global & Australian Good Design Awards ’24     Gold Winner […]

From Research to Impact: Positioning a National Leader in Gender and Disaster

Strategic brand identity for not-for-profit peak body: Gender and Disaster Australia, establishing national leadership in gender and disaster research and advocacy.

Gender and Disaster Australia From Research to Impact: Positioning a National Leader in Gender and Disaster Brand guidelines / Strategy / Naming / Tagline Development / Template Creation / Strategic Plan https://www.storyfolk.com.au/wp-content/uploads/2025/11/GAD_logo-animated_V4-3.mp4 Good Design Award Winnersin Social Impact Global & Australian Good Design Awards ’24 Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign Awards ’25 Gold WinnerCommunity BrandingMELBOURNE BetterfutureDesign Awards ’26View here […]

Coxswain Alliance – Interactive Brand and Website for a Results-Driven Consultancy

Coxswain Alliance consultancy proposal front cover showcasing strategic branding and professional design.

Coxswain Alliance Interactive Brand and Website for a Results-Driven Consultancy Brand guidelines / Strategy / Tagline Development / Website Design and Build / Infographics Good Design Award Winnersin Social Impact Global & Australian Good Design Awards ’24 Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign Awards ’25 Silver WinnerCommunity BrandingMELBOURNE BetterfutureDesign Awards ’25View here Silver WinnerEquity & InclusionMELBOURNE BetterfutureDesign Awards ’25View here […]

A once-in-a-generation opportunity to reshape the conversation on child sexual abuse

National Centre brand design, their logo embossed into a branded green textured letter

Branding the National Centre Redefining Hope and Empathy: The National Centre for Action on Child Sexual Abuse Rebrand Brand guidelines / Strategy / Brand Values / Website Design and Development / Illustration / Infographic Design / Copy Good Design Award Winner 2024 Social Impact Melbourne Design Awards 2024 Gold Winner in Community – Digital  Melbourne Design Awards […]

Local Carbon – Strategic Branding for Climate Focused Startup

Local Carbon – Strategic Branding How Strategic Branding Catapulted Local Carbon (Now Sumday) to Pre-seed Funding Success Brandmark design / Brand pitch deck / Business ideation – Strategy Requirement Local Carbon engaged us to create a compelling visual and verbal brand that would resonate with top climate-focused venture capital firms and inspire them to invest […]

Hometeam Medical: Humanising Healthcare for Canada’s Ageing Community

Signage shown for HomeTeam Medical: Empathetic Branding & Strategy for Canadian Aged Healthcare.

Hometeam Medical Services HomeTeam Medical: Empathetic Branding and Strategy for Canadian Aged Healthcare Strategy / Positioning / Copy writing / Logo Design / Branding / Visual Language / Art Direction / Website / Illustration / Iconography / Interactive PDF onboarding platform Challenge The challenge lay in crafting a brand that resonated deeply with the aged-care […]

Shhh Silk – A Holistic Brand Evolution for eCommerce

Shhh Silk brand and graphic design applied to packaging design by Storyfolk, a branding and graphic design studio in Melbourne

Shhh Silk – Rebrand for eCommerce A holistic brand evolution: Shhh Silk embracing change. Brand Identity / Art Direction / Strategy / Photography / Style Guide / Packaging Shhh Silk is dedicated to enhancing customers lives through the power of sleep and self-care. We were brought on to reassess and reposition Shhh Silk—from strategy and […]

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