Award-Winning Infographic Design for the Australian Deaf Census
Turning Complex Data into Accessible Advocacy and Systems Change The Australian Deaf Census infographic design created by Storyfolk for Deaf Australia have received major recognition across state, national, and international levels, positioning this work as a leading example of systems based social design and large scale data visualisation for public impact. This project demonstrates how […]
Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women
We want to tell you about a moment that stopped us in our tracks. We’d just received our contributor copies of Designfully, Design by Women’s debut magazine, and were flipping through it in the Storyfolk office, genuinely giddy. It’s stunning. More on that in a moment. Then we hit page 100. In bold, full-page typography, […]
Designing Australia’s Future: How Geelong Can Lead a Nation-Wide Design Movement
As Australia’s only UNESCO City of Design, Geelong has a huge economic and cultural opportunity to not just shape the future of design locally, but set a global benchmark. This isn’t just about one city—it’s an entire region, from Geelong’s industrial backbone to the wine country of the Bellarine and the iconic Surf Coast, that’s […]
From Geelong to the world stage
We’re proud to share that Storyfolk Geelong Design Agency co-founders and Geelong Sarah Gross and Cass Mackenzie have been featured in GT Magazine as part of The Gordon’s Spotlight On alumni series. In it, they reflect on the unlikely beginning of a business partnership, what six years of building something meaningful actually looks like, and […]
Annual reports that tell stories, build trust and show impact
An annual report is more than a collection of achievements, numbers and milestones from the year gone by. It’s impact by design. For purpose-led organisations, not-for-profits and community-focused teams, it is a chance to pause, reflect and share the moments that matter most. The people behind the work. The progress made. The challenges overcome. And […]
Stakeholder Communication: Why Peak Bodies Struggle to Translate Policy for the Public
At Storyfolk, we work with peak bodies and leading not-for-profits across Australia. Across sectors, we keep seeing the same challenge surfaces: stakeholder communication It is not a lack of intelligence, rigour or intent. It is a translation gap. Policy is developed. Research is commissioned. Frameworks are agreed. Then communication is treated as the final step […]
Sophie’s Legacy national campaign launch. 24 hours. Over 1,000,000 people reached.
Within 24 hours of going live across Australia, Channel 7 News estimated the campaign had reached more than 1,000,000 people nationally. In New South Wales, early data shows more than 580,000 impressions across a series of guerrilla activations in public spaces… and these numbers are still growing. Driven by Storyfolk’s original fundraising campaign ideas. Over […]
Brand Consultancy With Purpose | Brand Kitchen by Storyfolk
As a brand consultancy, we’ve always believed business can be a powerful force for good. Not simply by donating profits or supporting worthy causes, but through the work it chooses to do, the values it upholds, and the impact it creates every day. The businesses that leave the greatest legacy don’t just build successful brands. […]
Born Brave Appeal Launch Event: Raising $1 Million for the Mercy Hospital for Women NICU
Last week, we had the privilege of attending the Mercy Health Foundation Mother’s Day Lunch and witnessing the launch of a campaign incredibly close to our hearts: the Born Brave Appeal. “Some babies are born brave. But they shouldn’t have to fight alone.” Created to support the Mercy Hospital for Women’s Neonatal Intensive Care Unit […]
Designing for Influence: How Brands Shape Policy and Systems Change
Most organisations working in policy and advocacy are sitting on genuinely important ideas. Ideas backed by rigorous research, years of expertise, and real stakes. And yet, those ideas stall. They get lost in inboxes, misread in briefings, or quietly deprioritised by decision-makers who never fully grasped what was being asked of them. The problem is […]
