Storyfolk x Geelong Small Business Festival hosting in-person event “Storytelling for Brands”

Storytelling for brands event at the Geelong Small Business Festival

We’re excited to announce our collaboration with the Geelong Small Business Festival to offer a bespoke, free workshop open to the community “Storytelling for Brands.” Designed for businesses and organisations aiming to harness the power of storytelling, this workshop will help you understand how to drive business growth and forge meaningful connections with your audience. […]

Harmonising purpose and profit: NFP strategies for EOFY campaigns and partnerships

Illustration of an office worker juggling balls with the words Purpose and Profit written on them, there is a venn diagram with the words 'MissionDriven Goals' and 'Financial Sustainability'

As the End of Financial Year (EOFY) approaches, not-for-profit (NFP) organisations are strategising to harmonise their mission-driven goals with financial sustainability.  At Storyfolk, we’ve distilled essential strategies for NFPs seeking to optimise their EOFY campaigns and partnerships, ensuring they resonate authentically with their core mission and values. Key Takeaways The strategic value of corporate partnerships: […]

Embracing Elder-Centric Design: Strategies for Transforming Healthcare

Embracing Elder-Centric Design hero image, an elderly patient with a look of happiness and satisfaction with the healthcare she has received

The healthcare landscape is rapidly evolving, driven by a global shift towards an aging population. As people live longer and reach their sixties and beyond, healthcare systems face unprecedented challenges. The World Health Organization has highlighted the critical importance of developing innovative solutions to address the unique healthcare needs of older individuals. This global issue […]

Reimagining Peak Bodies and National Centres for the Modern Age

Reimagining Peak Bodies and National Centres for the Modern Age is illustrated by a maze infographic with people heading towards the centre point which is an Australia map. The style is sophisticated and detailed.

In the ever-evolving realm of advocacy and industry leadership, the role of peak bodies and national centres cannot be overstated. These organisations serve as essential conduits, embodying entire industries’ collective vision and aspirations within a dynamic environment that demands resilience and innovation. Over recent years, there has been a notable surge in demand for these […]

From Data to Emotion: How Visual Storytelling Amplifies Child Advocacy Campaigns

One talk at a time animated campaign from the National Office for Child Safety. Empathetic illustration of mother in a scene from the video animation.

Child advocacy campaigns play a critical role in promoting the well-being of children worldwide. With around 1 in 7 Australians have experienced childhood abuse1, the urgency of these campaigns cannot be overstated. From reducing poverty to protecting human rights, these initiatives bring awareness to issues impacting children and mobilise support for solutions. However, breaking through […]

Redefining Patient Experience: Strategy-Led Approach to Women’s Healthcare in Kenya

Infographic illustration depicting Women's Healthcare and our Strategy-Led Patient Experience development for Kenya based Cliniva

In the heart of Kenya, where the resounding need for accessible, affordable, and quality healthcare for women echoed through communities, Cliniva emerged as a beacon of change. This transformative journey is a testament to the formidable influence of strategy, design, and storytelling in transcending healthcare inequality for women’s health. Collaborating closely with Cliniva, Storyfolk played […]

Reducing Carbon Footprint Through Sustainable & Innovative Packaging Design

Sustainable Packaging Design infographic illustration highlighting the impact of single use packs and highlighting thoughtful design. Recycle symbol features on box designs with plants growing out of them with a second life use.

In a landscape where purpose-driven brands are reshaping industries, Shhh Silk emerges as a beacon of change—a sleep, wellness, and beauty brand on a mission to elevate lives through the profound transformation of sleep and self-care. As the dedicated creative and strategic ally for Shhh Silk, Storyfolk embarked on a transformative 12-month journey, steering the […]

Decoding Modern Marketing Trends for 2024: A Guide for Success

Decoding Modern Marketing Trends for 2024: A Guide for Success. Illustration showcasing short-form video, generative AI, and values-based content scattered around a woman standing in the centre. Large numbers read '2024' in the background

In the rapidly evolving landscape of contemporary marketing, our consultancy is dedicated to simplifying the complex world of buzzwords, ensuring your brand finds an authentic voice that resonates with real people. Let’s decode the marketing trends for 2024.  In a marketing sphere inundated with terms like “Actionable Analytics,” “Advertainment,” “Big Data,” and our personal favourite, […]

2023: A Year of Transformation and Impact

Gif typographic animation with text wrapping up 2023

A Year of Transformation and Impact As we say goodbye to 2023, we reflect on what’s been quite a remarkable year at Storyfolk. This year has been a transformative chapter marked by a diverse mix of projects, industry recognition, and a resolute commitment to making a positive impact within the not-for-profit, community, and health sectors. […]