Sophie’s Legacy national campaign launch. 24 hours. Over 1,000,000 people reached.
Within 24 hours of going live across Australia, Channel 7 News estimated the campaign had reached more than 1,000,000 people nationally. In New South Wales, early data shows more than 580,000 impressions across a series of guerrilla activations in public spaces… and these numbers are still growing. Driven by Storyfolk’s original fundraising campaign ideas. Over […]
Born Brave Appeal Launch Event: Raising $1 Million for the Mercy Hospital for Women NICU
Last week, we had the privilege of attending the Mercy Health Foundation Mother’s Day Lunch and witnessing the launch of a campaign incredibly close to our hearts: the Born Brave Appeal. “Some babies are born brave. But they shouldn’t have to fight alone.” Created to support the Mercy Hospital for Women’s Neonatal Intensive Care Unit […]
Designing for Influence: How Brands Shape Policy and Systems Change
Most organisations working in policy and advocacy are sitting on genuinely important ideas. Ideas backed by rigorous research, years of expertise, and real stakes. And yet, those ideas stall. They get lost in inboxes, misread in briefings, or quietly deprioritised by decision-makers who never fully grasped what was being asked of them. The problem is […]
Supporting Mental Health in the Creative Industry: A Call to Action from Storyfolk
The Reality We Can’t Ignore The creative industry is at a tipping point. Burnout, anxiety, and depression continue to rise at alarming rates. The most recent data from The 2024 Mentally Healthy Survey revealed a statistic that should stop the industry in its tracks: seven out of ten creatives reported experiencing burnout. The impact is […]
The Value of Human Storytelling for Brands in a World of AI
Executive Summary In a world where AI can generate more content than humans could ever consume, the brands that win won’t be the ones producing the most. They’ll be the ones saying something meaningful. AI has changed the pace of content, but it hasn’t changed the psychology of connection. We’re seeing a significant shift: human […]
Visualising Strategy, Part Two: From Insight to Narrative
At Storyfolk, we believe strategy only becomes powerful when people can connect with it. That’s why we utilise insights and data to craft narratives, brands or digital experiences that make strategy real, memorable, and actionable. In Part Two of our three-part series, Visualising Strategy, we explore how storytelling bridges the gap between strategy and impact […]
Why Colour Accessibility is Essential for Inclusive Web Design & Branding
Inclusive design isn’t a bonus; it’s a baseline. Over 71% of users with accessibility needs will abandon a website they find difficult to use, which makes accessibility a critical priority for not-for-profits and organisations that serve diverse, often marginalised communities. Colour accessibility plays a big part. It ensures your website works for everyone—including the 300+ […]
Embracing Elder-Centric Design: Strategies for Transforming Healthcare
The healthcare landscape is rapidly evolving, driven by a global shift towards an aging population. As people live longer and reach their sixties and beyond, healthcare systems face unprecedented challenges. The World Health Organization has highlighted the critical importance of developing innovative solutions to address the unique healthcare needs of older individuals. This global issue […]
Redefining Patient Experience: Strategy-Led Approach to Women’s Healthcare in Kenya
In the heart of Kenya, where the resounding need for accessible, affordable, and quality healthcare for women echoed through communities, Cliniva emerged as a beacon of change. This transformative journey is a testament to the formidable influence of strategy, design, and storytelling in transcending healthcare inequality for women’s health. Collaborating closely with Cliniva, Storyfolk played […]
Expertise in Health Branding: Celebrating our Melbourne Design Award Win
We are thrilled to share our recent achievement at the Better Futures Award Program, a part of the Melbourne Design Awards. Our project, Alto Health, secured the SILVER award in the Identity and Branding (Health) category. This recognition is a testament to our expertise in health branding. Our award submission highlighted how we transformed the […]
