YFS, Your Future Story: Turning 150+ Programs Into One Connected Story

YFS building signage and environmental brand design, bringing the Your Future Story identity into a welcoming community service environment. Branded vehicle.

YFS – Your Future Story Turning 150+ Programs Into One Connected Story Research & Insights / Naming / Co-Design / Brand Architecture / Messaging / Visual Identity / Templates / Brand Guidelines Good Design Award Winnersin Social Impact Global & Australian Good Design Awards ’24 Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign Awards ’25 Silver WinnerCommunity BrandingMELBOURNE BetterfutureDesign Awards ’25View here […]

Helfie: AI Healthtech Branding & UX Design

Helfie in clinic interactive digital display

Helfie AI Humanising AI: Building a Brand and Digital Experience for the Future of Healthcare Visual Language Evolution / Brand Enhancement / Messaging Framework / UX Strategy / Journey Mapping / Information Architecture / Website Design / Motion & Animation   Good Design Award Winners in Social Impact Global & Australian Good Design Awards ’24   […]

InLife’s inclusive design asset library to empower the brand for years to come

Inlife brand illustrations showing an inclusive illustration and a suite of people standing the the logo design

InLife – Brand Asset Creation InLife’s inclusive Design Asset Library to empower the brand for years to come. Brand asset library / Animation / Print Design / Digital design / Illustration / Template creation Requirement InLife is dedicated to changing the conversation and model of disability support for all Australians; Storyfolk was engaged to help […]

Hometeam Medical: Humanising Healthcare for Canada’s Ageing Community

Signage shown for HomeTeam Medical: Empathetic Branding & Strategy for Canadian Aged Healthcare.

Hometeam Medical Services HomeTeam Medical: Empathetic Branding and Strategy for Canadian Aged Healthcare Strategy / Positioning / Copy writing / Logo Design / Branding / Visual Language / Art Direction / Website / Illustration / Iconography / Interactive PDF onboarding platform Challenge The challenge lay in crafting a brand that resonated deeply with the aged-care […]

Redefining Healthcare for Women in Kenya, Strategy & Branding for Cliniva Clinic

Branded panel for Cliniva Womens Healthcare Clinic. New Visual Identity and Strategy shown with woman and baby. Messaging reads: Women's health, made by Wanawake for wanawake.

Cliniva Medical Clinic – Kenya Redefining Healthcare for Women in Kenya, Strategy & Branding for Cliniva Strategy / Positioning / Visual Language / Art Direction / Digital & Print Template Creation Challenge Cliniva, a women-centric healthcare provider in Kenya, faced a critical challenge despite its noble mission: a lack of a strong visual identity and […]

Rebranding Chubb’s LifeBalance: A bold sub-brand for a global insurer’s health app

Chubb Insurance Rebranding Chubb’s LifeBalance: A bold sub-brand for a global insurer’s health app Brand guidelines / Illustration / Campaign / Copy Writing / Publication / Digital design / Iconography / Infographics / Social media Challenge Chubb, a prominent global insurer operating across 50 countries, approached Storyfolk with a unique challenge: to develop a creative […]

Redefining Medical Care: Healthcare Brand Design in Sydney for Alto Health

Wall signage with the Alto Health brand logo design shown on wall of General Practice

Alto Health Branding Brand Identity / Illustration / Strategy / Digital / Print Design / Experiential / Brand Design Redefining Medical Care: Designing a Healthcare Brand for Sydney Silver Award in 2021 in the Better Futures Awards Discover more in our blog Finalist Award in the branding category at the Premier’s Design Awards 2022 We […]

The Tara Clinic – Reshaping the Stigma Around Addiction

Tara Clinic responsive mobile design and branding guidelines on marble table

The TARA Clinic Reshaping and removing the stigma around addiction. Brand Identity / Strategy / Digital / Print Design The TARA Clinic (Therapeutic Addiction Recovery Assistance) wanted to remove preconceived notions that “one size fits all” in terms of addiction because that’s just not the case. Together worked on the TARA Clinic branding, to create […]