YFS, Your Future Story: Turning 150+ Programs Into One Connected Story

YFS building signage and environmental brand design, bringing the Your Future Story identity into a welcoming community service environment. Branded vehicle.

YFS – Your Future Story Turning 150+ Programs Into One Connected Story Research & Insights / Naming / Co-Design / Brand Architecture / Messaging / Visual Identity / Templates / Brand Guidelines Good Design Award Winnersin Social Impact Global & Australian Good Design Awards ’24 Gold WinnerTechnology BrandingMELBOURNE BetterfutureDesign Awards ’25 Silver WinnerCommunity BrandingMELBOURNE BetterfutureDesign Awards ’25View here […]

Helfie: AI Healthtech Branding & UX Design

Helfie in clinic interactive digital display

Helfie AI Humanising AI: Building a Brand and Digital Experience for the Future of Healthcare Visual Language Evolution / Brand Enhancement / Messaging Framework / UX Strategy / Journey Mapping / Information Architecture / Website Design / Motion & Animation   Good Design Award Winners in Social Impact Global & Australian Good Design Awards ’24   […]

Born Brave Appeal | Mercy Health Foundation Fundraising Campaign

Born Brave Appeal — Mercy Health Foundation Building a $1M+ fundraising platform for one of Australia’s leading neonatal intensive care units. Brand Strategy / Narrative Strategy / Fundraising Strategy / Campaign Concept / Naming / Tagline Development / Visual Identity / Brand Guidelines / Storytelling Framework / Raisely Skin / Fundraising Campaign / Print & […]

Sophie’s Legacy: National behaviour change campaign for veterinary mental health in Australia

Sophie's Legacy A national behaviour change campaign helping improve veterinary wellbeing by fostering empathy, understanding and positive interactions between pet owners and veterinary professionals.

Sophie’s Legacy National behaviour change campaign for veterinary mental health in Australia focused on not-for-profit marketing, fundraising ideas, and brand development. Behaviour change strategy / Not-for-profit campaign / Government communications / Co design / National advocacy campaign   Good Design Award Winners in Social Impact Global & Australian Good Design Awards ’24     Gold Winner […]

The Power of Visual Storytelling: Elevating Hummingbird Meta’s Courseware through Strategic Video Creation

Visual identity for Hummingbird Meta's courseware videos

Hummingbird Meta The Power of Visual Storytelling: Elevating Hummingbird Meta’s Courseware through Strategic Video Creation Visual Identity / Strategy / Tag Line Creation / Animation / Script Writing / Videography Challenge Amidst a crowded market, Hummingbird Meta, an online courseware platform for entrepreneurs, aimed to carve a distinctive niche. Specifically targeting female-founded businesses, their challenge […]

ION BLUE – Explainer Video Renewable Energy Animation

Illustrated EV vehicle driving to charging station in scene 1 of the renewable energy animation explainer video

ION BLUE – Renewable energy explainer video ION BLUE Crafting an Engaging Renewable Energy Animation and Explainer Video for Ion Blue Storyboard / Script Creation / Illustration / Animation Challenge Ion Blue’s founders approached us with a unique challenge: to develop a compelling renewable energy explainer video to introduce Ion Blue to the market, attract […]

Rebranding Chubb’s LifeBalance: A bold sub-brand for a global insurer’s health app

Chubb Insurance Rebranding Chubb’s LifeBalance: A bold sub-brand for a global insurer’s health app Brand guidelines / Illustration / Campaign / Copy Writing / Publication / Digital design / Iconography / Infographics / Social media Challenge Chubb, a prominent global insurer operating across 50 countries, approached Storyfolk with a unique challenge: to develop a creative […]

Ethical Clothing Australia Week – Event Identity Branding

Clothes tag showing Event Identity Branding

Ethical Clothing Australia – Melbourne Event Identity Branding Brand Identity / Print Collateral / Digital Collateral Designing a platform for ethical change. Challenge Crafting an Event Identity that Celebrates Ethical Fashion in Melbourne At the heart of this project lay the challenge of designing an event identity that not only reflected the industry’s growth and […]

Brosa’s Creative Twist on Christmas: Retail Campaign Design in Melbourne

Prize giveaway on campaign visual with vibrant illustrations on social media post

Brosa – Retail Campaign Design Brosa’s Creative Twist on Christmas: Retail Campaign Design in Melbourne Campaign / Art Direction / Social Strategy / Photography / Illustration / Animation Challenge In 2020, Brosa, a prominent Australian furniture brand, approached Storyfolk, our Melbourne-based design agency, to create a unique and heartwarming Christmas campaign. In the midst of […]

Contiki’s Unforgettable Merch at Splendour in the Grass

Contiki How did we intertwine #FOMO and the “Experience Economy” for a truly splendid time? Brand Identity / Illustration / Print Design / Experiential A lot of companies are catching on to the fact that the more immersive and memorable their events are, the more it influences their attendees and even onlookers. Previous Next When […]

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