GMI Annual Report
Strategic Design for Impact: Transforming GMI’s Annual Report in the Family Violence Sector
Challenge
How do you honour a legacy while inspiring future change?
Georgina Martina Inc. (GMI), a not-for-profit with over 50 years of service, needed an annual report that reflected its history and aspirations. The challenge was to convey GMI’s compassion while engaging a diverse audience—victim-survivors, donors, and policymakers—and solidifying its role as a leader in family violence reform.
Solution
Blending empathy with professionalism to tell a powerful story.
Working with GMI’s CEO, Michal Morris, we designed a report that celebrated their 50-year legacy and future goals. Expanding their colour palette, refining typography, and creating custom illustrations, we refreshed their brand with warmth and trust. The design highlighted GMI’s achievements while reinforcing their commitment to advocacy and reform.
Approach
A deep understanding of the sector to elevate GMI’s message.
We focused on GMI’s long-term vision of advocacy, education, and systemic reform. Key elements like core and cluster refuges and alignment with the Royal Commission’s recommendations were featured, showcasing GMI’s leadership and innovation in supporting survivors. Our design fostered emotional connections while meeting the organisation’s strategic goals.
Result
A strategic asset that drives change and amplifies impact.
The report became more than a summary; it’s a tool for funding, advocacy, and systemic reform. Celebrating GMI’s legacy and real-world impact, it strengthened relationships with supporters, attracted new allies, and positioned GMI as a leader in the family violence sector.
Amplifying a powerful story through design:
Design as a catalyst for transformation.
At Storyfolk, we use design to amplify meaningful stories. GMI’s report connects deeply with its audience, fostering trust and driving systemic change. Through thoughtful storytelling and impactful visuals, we helped GMI amplify their voice, ensuring their mission continues to inspire and lead reform in the family violence sector.
“Necessitating Change is more than a brand, a book, a website; it is my life, and I trusted Storyfolk with it.
Their patience, understanding, compassion, and expertise were unlike anything I’ve experienced before. They left me not only with a remarkable product but also with an inner peace I’ve been searching for my entire life. Thank you, Storyfolk, for being an integral part of my transformative journey…”
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