The project promoted 35 Melbourne businesses, reached 3,144 people on Instagram, was shared with 13,000 people across Australia, and most importantly, offered personalised mental health support to hospitality workers across Australia who needed help.
Save Hospo started as a passion project to promote 35 local hospitality businesses impacted by COVID-19 via a curated social media/awareness campaign. We felt compelled to do something to support our friends in the hospitality industry who were hurting. Through a collaboration with mental health platform, Cyber Clinic, it grew to the creation of a Telehealth service providing individual hospitality workers access to discounted mental health care at a time they needed it most. The project gained momentum on social and through the platform Clipboard Hospitality and offered 13,000 people access to professional mental health support.
We utilised the letters L-O-C-A-L as an image housing device to highlight each business through food-inspired graphics. The intention was to produce simple, engaging illustrations to bring colour and vibrancy to a challenging time. We applied a big-picture approach to the design which led us to incorporate a custom code to provide discounted mental health care for hospitality workers. Storyfolk successfully designed/facilitated the project to achieve positive outcomes for both businesses and individual hospitality workers.
Save Hospo demonstrates the life-changing power of design and how investing in “outside the box” ideas can truly positively impact the community. Save Hospo showcases that design thinking has a place in crises to address wicked problems such as mental health access during a global pandemic or addressing mental illness stigma.
This project was made possible through collaboration, shared resources and knowledge. Save Hospo was fuelled by a common goal to help the Melbourne (and Australian) hospitality industry during COVID-19. Save Hospo fused purpose-driven design and emerging technologies such as AI-powered healthcare to be reactive in a crisis to achieve our common goal.
Storyfolk is a Melbourne-based design and branding studio. Storyfolk blurs the line between strategic thinking and thoughtful design to create memorable moments between brands and their audience. Storyfolk are a nimble agency who pride themselves on building exceptional relationships with their clients to produce exceptional work. Reach out to us here.