IND Technology (INDT)

IND Technology branding: leading the charge in global bushfire prevention through innovative tech

Brand Identity / Strategy / Messaging Framework / Website Design & Build / Animation

Gold Winner
Digital IOT
NEW YORK Betterfuture
Design Awards ’25
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Gold Winner
Branding Technology
AUSTRALIA Betterfuture
Design Awards ’26
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Gold Winner
Digital IOT
AUSTRALIA Betterfuture
Design Awards ’26
View here

Gold Winner
Technology Branding
MELBOURNE Betterfuture
Design Awards ’25
View here

Gold Winner
Digital IOT
MELBOURNE Betterfuture
Design Awards ’25
View here

Silver Winner
Environmental Sustainability
MELBOURNE Betterfuture
Design Awards ’25
View here

Good Design Award Winners
in Social Impact
Global & Australian
Good Design Awards ’24

Challenge

The challenge was to redefine INDT’s brand identity to support its rapid global expansion and communicate the life-saving potential of its revolutionary Early Fault Detection (EFD™) technology.

INDT, a fast-growing IoT leader, prevents bushfires, power outages, and other catastrophic events by pinpointing electrical faults before they escalate. To match the transformative impact of their work, their brand needed to:

Scale globally with a focus on the North American market.
Humanise the technology by connecting it to real-world outcomes.
Forge partnerships with utility managers, governments, and global organisations.
Align their services with complex market needs and emphasise the sector-changing benefits of their technology.
Highlight their commitment to accuracy across identity, strategy, and digital experiences.
Resonate with international audiences while staying relevant to regional priorities.
Deliver a unified presence across digital platforms, events, and installations.

The core challenge was to craft a compelling brand story and a cohesive identity that showcased INDT’s mission and its ability to safeguard lives, communities, and the environment on a global scale.

Explore the website we created for INDT:

View the Website and UX design case study for INDT:

Solution

Through a collaborative co-design process, Storyfolk worked closely with INDT’s leadership to uncover the core truth of their brand: accuracy.

This value drives INDT’s ability to “see what others can’t”—pinpointing faults with precision to prevent disasters. We helped bring clarity to the brand by positioning accuracy as not just a technological feature, but the heartbeat of the company.

Our process provided a foundation for INDT’s mission, aligning leadership, and establishing a brand identity that reflected their life-saving work:

Workshops: Engaging sessions brought together INDT’s leadership to align on the brand’s positioning, values, and vision.
Research: Insights from global markets, customer pain points, and industry challenges informed every decision.
Creative Exploration: We distilled the idea of accuracy and pinpointing into every aspect of the brand—verbal messaging and visual language alike.

Deliverables Included:

Positioning: A refined positioning statement, tagline, and value system emphasising precision and trust.
Messaging System: A refreshed tone of voice and strategic foundation that balanced technicle expertise with real world impact in a way that connected with a diverse audience base.
Visual Identity: A cohesive design system incorporating custom illustrations, animations, and iconography.
Implementation Across Touchpoints: From website design to uniforms, vehicles, events, and software interfaces.

Approach

01

Research and Discovery
We explored INDT’s technology, markets, and customers to uncover their unique value. Accuracy emerged as their defining feature, shaping the strategy and final brand outcomes.

02

Co-Design Workshops
Collaborative workshops with INDT’s leadership clarified their mission, values, and vision, resulting in a unified voice across markets and touchpoints.

03

Pinpointing Precision in Messaging
We crafted messaging that highlighted INDT’s ability to prevent disasters by precisely identifying electrical faults. For example:
“With industry-leading EFD™ technology, we see what others can’t—pinpointing electrical faults before they escalate into disasters. From North America’s rugged forests to Australia’s urban grids, we safeguard lives, homes, and businesses with intuitive solutions for diverse landscapes.”

04

Visualising Accuracy in Design
The concept of pinpointing informed the visual identity:

Illustrations and Animations: Custom visuals depicted the precision of INDT’s technology.
Iconography and Art Direction: Clean lines and sharp details reflected a commitment to accuracy.
Brand Language: Pinpointing linework became a core design element across animations, infographics, and branded materials.

05

Seamless Brand Implementation
We ensured consistent brand translation across all touchpoints:

Website: A responsive platform with interactive storytelling and dynamic visuals.
Global Events: Tradeshow booths and materials underscored INDT’s IoT leadership.
Branded Assets: Uniforms, vehicles, signage, and software interfaces reinforced the brand everywhere it engaged customers.

Result

The rebrand brought clarity and focus to INDT, positioning them as a global leader in life-saving technology.

Key outcomes included:

Stronger Brand Clarity: By uncovering accuracy as the core value, we created a unified brand story that resonated across global audiences.
Enhanced Market Presence: A cohesive identity elevated INDT’s credibility and recognition, particularly in North America.
Increased Stakeholder Alignment: The co-design process ensured alignment across leadership and stakeholders, providing a solid foundation for continued growth.
Engagement Across Touchpoints: The new website, tradeshow presence, and branded materials created a seamless customer experience.

By distilling INDT’s mission into a clear, precision-driven narrative, Storyfolk helped amplify the impact of a brand that is saving lives, communities, and the environment—one pinpointed fault at a time.

What our clients have to say:

Dr Gabrielle Hodge,

Lead Researcher,
Deaf Australia

“Collaborating with Storyfolk was a fantastic experience.

Their expertise in visual storytelling helped us present the complexities of the Deaf Census in an accessible and meaningful way. This project is not just about data—it’s about telling the story of our community and ensuring our voices are heard. These visualisations will play a crucial role in our advocacy efforts.”