We’re proud to share that Storyfolk Geelong Design Agency co-founders and Geelong Sarah Gross and Cass Mackenzie have been featured in GT Magazine as part of The Gordon’s Spotlight On alumni series.

In it, they reflect on the unlikely beginning of a business partnership, what six years of building something meaningful actually looks like, and why they believe the best work comes from the people who believe in you.

In their own words

“Our different skillsets and creative instincts didn’t compete — they amplified each other.” — Sarah Gross

“Working alongside a close friend brings a level of trust and honesty that’s incredibly rare.” — Cass Mackenzie, GT Magazine 

“Design contributes roughly $67.5 billion a year. Bold ideas and strategic minds will always be needed.”— Sarah Gross, GT Magazine 

“If you’re uncomfortable, you’re probably growing. Lean into that.” — Cass Mackenzie, GT Magazine

“Find the people who believe in you and don’t forget to believe in yourself. Your curiosity and perspective are worth backing, even when it feels terrifying.” — Sarah Gross, GT Magazine 

The interview covers it all, the cake-iced business proposal that started Storyfolk, the creative yin-and-yang that makes the partnership work, and what it actually felt like to find themselves in a room with literal rocket scientists. 

It’s a story about two designers who trusted their instincts, backed each other, and built something they couldn’t quite have predicted. 

Read the full interview in print or via The Gordon’s website →https://www.thegordon.edu.au/blog/march-2026/intelligent-design