Celebrating NAIDOC Week in Melbourne’s West. Storyfolk collaborate with The Footscray Hockey Club on their event.

NAIDOC Week celebrations are held across Australia each July to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. Under our Brand Kitchen initiative, we worked closely with The Footscray Hockey Club to help celebrate and promote NAIDOC week in Melbourne’s West by designing their inaugural NAIDOC event poster. 

Country is more than a place and inherits the identity of Aboriginal and Torres Strait Islander peoples. The 2021 NAIDOC theme Heal Country! Calls for stronger measures to recognise, protect, and maintain all aspects of Aboriginal and Torres Strait Islander culture and heritage. Healing Country means embracing First Nations cultural knowledge and understanding of Country as part of Australia’s national heritage, calling for greater protections for lands, waters, sacred sites and cultural heritage. Connection to Country that Aboriginal and Torres Strait Islander peoples speak about is a deep connection to every aspect of life – spiritually, physically, emotionally, socially, and culturally.



Wherever you live, you can take part in NAIDOC Week celebrations. Find NAIDOC Week activities in your area here.

Learn more about the Heal Country artwork created by Gubbi Gubbi artist Maggie-Jean Douglas here.

Supporting Aboriginal and Torres Strait Islander peoples throughout NAIDOC, and beyond.


Being an ally to Aboriginal and Torres Strait Islander peoples Involves listening, education and learning. It means breaking down our internal barriers, knowing we’re often coming from a position of systematic privilege. It means going out of our way to change the system, stand up for injustices and a community that needs our support/allyship. By challenging and changing our own behaviour we can help drive positive change, and equality.


Below is a small list of charities, organisations, businesses and resources that work to minimise everyday injustices to change institutionalised racism.



  1. Acknowledgement of country.
    When you organise events, always acknowledge the traditional owners of the land you work on. Find out which tribe’s country you are standing on first.
  2. Advocate Aboriginal representation.
    Encourage local councils to create and implement policies for Aboriginal representation, consultation or employment.
  3. Consult with Aboriginal people.
    If you are doing something that affects or involves Aboriginal issues, consult Aboriginal people. Respect and acknowledgement is a powerful thing.
  4.  Learn who the traditional owner of the land you live in and what language was or still is spoken, what is the history.



  1. Buy, stream and listen to Aboriginal music
    Australia has an incredibly rich history of amazing Aboriginal songwriters, and  musicians.  On our current studio playlist, we’re listening to Melbourne based singer-songwriter and Wergaia woman Alice Sky, a little bit of Briggs (Acclaimed rapper/record label head/comedy writer/actor Briggs has worked with everyone from Hilltop Hoods, Joyride, Charlie Pickering, and Matt Groening), Thelma Plum (She’s toured Australia, taken out Triple J’s National Indigenous Music Awards competition) and Ziggy Ramo ( ‘Pretty Boy’, talks about gender fluidity, acceptance, and feeling comfortable in your own skin and we are here for it)
  2. The Cathy Freeman Foundation
    The Cathy Freeman Foundations vision is to provide Aboriginal and Torres Strait Islander children with the best education outcomes and optimal opportunities in life.
  3. Supply Nation
    Australia’s leading database of verified Indigenous businesses. If your workplace is after catering, stationery, office supplies or even services like facilities management or education and training, you can direct them here to keep up the corporate social responsibility. 
  4. Black Rainbow
    Black Rainbow is a non-profit social enterprise and an advocacy platform for LGBTQIA Aboriginal and Torres Strait Islander people. The organisation is Indigenous owned and operated and supports individuals through community projects and initiatives like the Contagion of Love project. This offers self-identifying LGBTQIA people of the Aboriginal and Torres Strait Islander community micro-grants.
  5. Pay The Rent Grassroots Collective
    Pay The Rent program was organised by First Nations and non-First Nations people working together as the Pay The Rent Grassroots Collective. The program’s purpose is to acknowledge the numerous injustices committed against First Nations people and the role that settlers have in working towards justice, truth, equality and liberation for First Nations people. One such way is by paying the very overdue rent owed to First Nations people with all funds handled by Aboriginal people and contributed directly to grassroots causes and campaigns with a focus on protecting First Nations rights and practical support such as a Funeral Fund.
  6. ANTaR
    ANTaR is an independent, non-government organisation that works with Aboriginal and Torres Strait Islander organisations and leaders on rights and reconciliation issues. The organisation has been running since 1997 and is committed to empowering the community and speaking up about injustice and inequality. 
  7. Aboriginal Legal ServiceToday the ALS works to acknowledge the importance of Aboriginal people in the building, designing and delivering services to the community with legal work in criminal law, children’s care and protection law and family law. The Victorian chapter of the ALS also provides referrals, advice and information, duty work and casework to Aboriginal and Torres Strait Islander people in Victoria.



Storyfolk respectfully acknowledges the people of the Woi Wurrung and Boon Wurrung language groups of the eastern Kulin Nation. We pay our respects to Elders past, present and emerging, and recognise and respect their abiding connection to this land, and its waterways and community.


Storyfolk is a Melbourne-based design and branding studio. Storyfolk blurs the line between strategic thinking and thoughtful design to create memorable moments between brands and their audience. Storyfolk are a nimble agency who pride themselves on building exceptional relationships with their clients to produce exceptional work. Reach out to us here.

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