Author: Cass Mackenzie

We were incredibly proud to be part of Melbourne Design Week 2022 ‘Creative Sheroes: Women Driving Change’ exhibition

We are incredibly proud that our founders Cass Mackenzie and Sarah Gross have been recognised as ‘Creative Sheroes: Women Driving Change’ as part of Melbourne Design Week 2022, an initiative of the Victorian Government in collaboration with National Gallery of Victoria. There was an all-star line-up of talented and inspirational women. ‘Creative Sheroes’ is the […]

We are absolutely chuffed to receive an award in the DRIVENxDESIGN Award Program – the Melbourne Design Awards

We are absolutely chuffed, and proud, to receive an award in the DRIVENxDESIGN Award Program – the Melbourne Design Awards; these awards showcase the benchmark of how good design can transform businesses, innovate the customer experience and drive positive change. SILVER for Alto Health in the category of Identity and Branding (Health) Read the full […]

Celebrating NAIDOC Week in Melbourne’s West. Storyfolk collaborate with The Footscray Hockey Club on their event.

NAIDOC Week celebrations are held across Australia each July to celebrate the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. Under our Brand Kitchen initiative, we worked closely with The Footscray Hockey Club to help celebrate and promote NAIDOC week in Melbourne’s West by designing their inaugural NAIDOC event poster.  Country is […]

Mavens interviews Storyfolk founders on starting a purpose-driven design and branding agency, championing exceptional women in advertising.

Our founders Cass Mackenzie and Sarah Gross were invited to participate in The Mavens interview series, championing exceptional women in advertising and media. “There’s a new breed of agency on the horizon and two female founders are at the forefront of this change. Introducing Storyfolk, a purpose-driven design agency partnering with like-minded brands who want to make an impact. That’s not to say […]

#SAVEHOSPO Project supported by Clipboard and Cyber Clinic during Covid-19

The project promoted 35 Melbourne businesses, reached 3,144 people on Instagram, was shared with 13,000 people across Australia, and most importantly, offered personalised mental health support to hospitality workers across Australia who needed help. Save Hospo started as a passion project to promote 35 local hospitality businesses impacted by COVID-19 via a curated social media/awareness […]

Launching a brand during a pandemic? Read about how Storyfolk shifted Alto Health’s launch to the digital space and implemented Telehealth services.

Compassion, creative thinking and a digital mindset allowed Alto Health to pivot from their physical bricks and mortar launch to a digital launch during COVID-19. You’ve been planning a brand launch for months and on the eve of the launch, a global pandemic hits, what do you do? Alto Health had originally planned to launch […]