Why Working with a Women-Led Branding Agency Matters: Reflections from Designfully Magazine by Design by Women
We want to tell you about a moment that stopped us in our tracks. We’d just received our contributor copies of Designfully, Design by Women’s debut magazine, and were flipping through it in the Storyfolk office, genuinely giddy. It’s stunning. More on that in a moment. Then we hit page 100. In bold, full-page typography, […]
Stakeholder Communication: Why Peak Bodies Struggle to Translate Policy for the Public
At Storyfolk, we work with peak bodies and leading not-for-profits across Australia. Across sectors, we keep seeing the same challenge surfaces: stakeholder communication It is not a lack of intelligence, rigour or intent. It is a translation gap. Policy is developed. Research is commissioned. Frameworks are agreed. Then communication is treated as the final step […]
Storyfolk x Gender and Disaster Australia win Gold at the Melbourne Design Awards 2026
Gender and Disaster Australia and Storyfolk have been awarded Gold at the Melbourne Design Awards . The award recognises a brand identity that is helping transform how Australia understands disaster resilience, inclusion, and the gendered impacts of emergencies. This recognition celebrates more than a brand identity. It celebrates a shared commitment to making complex issues […]
Sophie’s Legacy national campaign launch. 24 hours. Over 1,000,000 people reached.
Within 24 hours of going live across Australia, Channel 7 News estimated the campaign had reached more than 1,000,000 people nationally. In New South Wales, early data shows more than 580,000 impressions across a series of guerrilla activations in public spaces… and these numbers are still growing. Driven by Storyfolk’s original fundraising campaign ideas. Over […]
Born Brave Appeal Launch Event: Raising $1 Million for the Mercy Hospital for Women NICU
Last week, we had the privilege of attending the Mercy Health Foundation Mother’s Day Lunch and witnessing the launch of a campaign incredibly close to our hearts: the Born Brave Appeal. “Some babies are born brave. But they shouldn’t have to fight alone.” Created to support the Mercy Hospital for Women’s Neonatal Intensive Care Unit […]
Designing for Influence: How Brands Shape Policy and Systems Change
Most organisations working in policy and advocacy are sitting on genuinely important ideas. Ideas backed by rigorous research, years of expertise, and real stakes. And yet, those ideas stall. They get lost in inboxes, misread in briefings, or quietly deprioritised by decision-makers who never fully grasped what was being asked of them. The problem is […]
Supporting Mental Health in the Creative Industry: A Call to Action from Storyfolk
The Reality We Can’t Ignore The creative industry is at a tipping point. Burnout, anxiety, and depression continue to rise at alarming rates. The most recent data from The 2024 Mentally Healthy Survey revealed a statistic that should stop the industry in its tracks: seven out of ten creatives reported experiencing burnout. The impact is […]
Storyfolk Wins Gold at the New York Design Awards
They say if you can make it in New York, you can make it anywhere. Kicking off 2026, that sentiment feels especially true. We’re incredibly proud to share that Storyfolk has taken home Gold at the New York Design Awards by Better Futures. It’s a moment worth pausing on, reflecting on, and celebrating. This recognition […]
2025: A Year in Review
2025 was big. We grew our team, sharpened our capabilities, and delivered brand, strategy and digital work that actually moved the needle. We landed high-profile campaigns, systemic-change projects, important strategy and identity work… and brought stories to life on a community, national and international level. We backed impact-driven work and NFP organisations across Australia, and […]
The Value of Human Storytelling for Brands in a World of AI
Executive Summary In a world where AI can generate more content than humans could ever consume, the brands that win won’t be the ones producing the most. They’ll be the ones saying something meaningful. AI has changed the pace of content, but it hasn’t changed the psychology of connection. We’re seeing a significant shift: human […]
