We help brands grow, evolve and connect by defining your brand story.

Our Process:

Strategic thinking.
Human-centered design.
A love for what we do.

Strategic thinking.
Human-centered design.
A love for what we do.

At Storyfolk, we create work that matters. Makes you think. That engages. That elevates. That is equal parts strategic as it is creative.

We fuse design with strategic thinking by applying human-centered design principles to your project. We seek to really understand your brand’s needs, values and to identify what is important. You become part of the evolution of the project as we guide you through each step of the process. Building strong partnerships with our clients leads us to create purposeful work while aligning with your overarching brand goals. Your success is our success. 

Services:

Branding
Strategy
Naming
Print design
Digital design
Packaging

Wayfinding
Website Design
Illustration
Typography
Motion Graphics
Customer Experience

We align ourselves with good brands to produce good work.

Clients:

Some of the clients that our team has worked with include:

Clients:

Some of the clients that our team
has worked with include:

Our ethos
is simple.

1.  Build meaningful relationships
2. Make work that matters
3. Invest in strategic thinking
4. Push our ideas further

Our Founders:

We are a small, agile and multi-skilled team.

We are a small, agile and
multi-skilled team.

We are a small, agile
and multi-skilled team.

Sarah Gross

Creative Director/Partner

Cass Mackenzie

Design Director/Partner

Sarah Gross

Creative Director/Partner

Cass Mackenzie

Design Director/Partner

Our Story: Storyfolk was founded by Sarah Gross and Cass Mackenzie. Sarah and Cass are yin and yang; strawberries and cream; complementary yet different. With a love of people and dedication to customer experience, Sarah excels when it comes to strategic thinking in design. Cass’s passion for the craft of design and making meaningful work makes her an unstoppable force. Together, they share a passion for design and empowering businesses to become game-changers in their industry and create brand loyalty with their customers.

Work with us:

If you are interested in working or collaborating with us, please tell us a little about yourself, your project and timeline.

We will get back to you shortly 🙂

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We respectfully acknowledge the traditional custodians of the land which we work, the Wurundjeri-willam peoples on the land which we work. We pay respect to their Elders, past present and emerging.

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Call

Locate

19/21 Northumberland St,
Collingwood VIC 3066 Australia

We respectfully acknowledge the traditional custodians of the land which we work, the Wurundjeri-willam peoples on the land which we work. We pay respect to their Elders, past present and emerging.